21 Welcome Emails to Inspire Your Life Cycle Marketing

21 Welcome Emails to EnhanceYour Marketing Cycle

Welcome emails happen to be as important to your marketing cycle as Daryl Dixon is to The Walking Dead. These soft-spoken, seemingly low-impact emails are actually always the ones making a difference.

To be successful in your conquest of organizational socialization, the initial few touches are crucial. Hence, your welcome emails should be clear, informative, and actionable. This post has some great welcome email examples covering a wide range of methods. Your needs may vary from others depending on the nature of your business, which is why we encourage testing them out.

Welcome Emails: The Purpose

Even though you would be tempted to increase the click and open rates through your welcome email, the true purpose is to get the users onboard. You would, of course, want to design the subject line and the body of the email to maximize impact on users. Depending on the nature of your store, software, or blog, the next course of action would be to persuade users to download a service, fill in their profiles, read your content, etc. Whatever the step may be, delivering value is a must.

The metric for measuring impact is not the click and open rate, but rather it is the conversion rate. How many users have actually completed the step that you wanted them to?Let’s take a look at some examples with this bit of information in mind.

1. Airbnb:

Potential users are always curious about how your product functions prior to signing up for it. The Airbnb email breaks the convention of committing before actually knowing anything. They provide an overview of their booking process in the welcome email itself. Their prompt is “Search Now” instead of “Book Now”, which is non-committal and free of friction.

2. Amazon:

Everyone knows about Amazon’s all-encompassing e-commerce services. Therefore, the welcome email from Amazon chooses to tell users about some other services that they offer. They highlight digital content in the email, perhaps because of the margins being higher than the products. Employ strategic thinking as to what the call to action would be in your welcome email. If you provide services that are high margin or high converting content; you might want to drive customers towards those instead of your popular content. Here’s an article explaining more about Amazon’s marketing strategy.

3. Beatrix:

Beatrix’s welcome email emphasizes on getting the users to take action. Followed by their brief introduction, the action call prompt is ‘Create a “New Assistant”’. This is due to the fact that creating this assistant will make the software important to users. A user of free trial will then be influenced to become a customer who pays.

4. Basecamp:

The only thing Basecamp’s welcome email needs to do is make users sign in. If your product is great and ‘would sell itself’, then the email would simply act as a bridge to your users’ inboxes to your app like Basecamp. They cite that a whopping 1.5 million organizations use Basecamp, which is a great example of social proof.

5. Ello:

Unique typeface, little copy, and lots of white space are what ties this welcome email perfectly with their branding. Their welcome email bridges the gap between their website and the user perfectly, giving the same experience in it.

Social Marketing Ideas for 2016

2016 is upon us, and with it, there are more possibilities to once again taking advantage of the social market. New businesses are beginning to circulate and trend, requiring new strategies in order to gain profit. Unless your company is modifying according to the new business climate, you cannot hope to thrive or even survive. Familiarizing yourself with the three most advantageous social marketing tactics is essential to the prosperity of your business this year.

1. Social Engagement

There is no going around it; you need to be an active internet user if you wish for your business to survive the social market. To promote your business, you need to have access to public platforms to engage in daily interactions with your customers and spread advertisements. This is typically done through blogging and social media posts through Facebook, Twitter, and Instagram. A recent survey has discovered that 92% of consumer trust was earned from social media and recommendations, which stems to the platforms stated above. Thus, be sure to post ads there and let your customers know about new offers and products through news updates.

2. Live Streaming

With the advent popularity of the live streaming sites such as Twitch, it is understand that web users are inclined to watch live streams. Be it sports, gaming, business or personal usage, keeping a source of live streaming and recording on a regular basis is bound to keep the consumers’ interest to your company. An idea to go with this could be ‘behind-the-scenes’ videos where a presentable speaker enthusiastically introduces the employees of your company, and how the business runs in the background.Also consider showcasing your products and services in an attractive way for consumers to gain interest in what your company has to offer. This will allow the interested fans to know you and your company as well, which is always a plus point.

3. Exclusive Offers

Consumers love special promotions and deals whenever they are offered, so be sure to take advantage of that. Reduce prices during special occasions, or give a certain product free with a considerable amount of purchase. This also ties into the social media interaction since the public platforms can be used to make the customers aware of these exclusive offers and act within a certain time limit. In turn, social engagement will increase and more people will be interested in staying updated with the latest news of your company’s social platform.

The Difference Between B2C and B2B Social Media Marketing

B2C and B2B Social Media Marketing

Social networking sites such as Facebook, Twitter or even YouTube have changed immensely ever since their creation. They were made primarily for communication purposes. However, today these social media channels are being used vividly for business purposes, especially marketing. B2C companies were the first to incorporate social media platforms in their list of marketing tools.

On the other hand, even today B2B companies cannot completely rely on social media marketing. There is a simple reason behind this. B2B companies cannot directly quantify the efficiency of social media marketing, whereas B2C companies can directly validate the performance of this type of marketing.

What is B2B and B2C Social Media Marketing?

Social media has evolved into a virtual marketplace. Social media platforms have millions of online visitors every day. B2B and B2C companies make use of these channels to expose their brand to a massive crowd. Businesses today can either put themselves out there or generate more traffic for their own websites through social networking sites.

Differences between B2C and B2B Social Media Marketing

There are some major differences between B2C and B2B social media marketing. There are three main differences when it comes to marketing on the social media for these two types of companies.

Social Media Channels

Social media caters to every need these days; it is not just used for communication anymore. Social media can be categorized today. A group of social networking sites cater to fulfilling a specific need or media, for example, Sound Cloud or Spotify are for music lovers whereas YouTube is for people who love to watch videos. Every type of business has a specific niche to satisfy. Similarly, B2B and B2C businesses use different social media channels to get through to their audience.B2C businesses need to interact directly with their consumers. Hence, their choice of social media sites include:

Facebook: Facebook is currently the most prominent social networking site. It is a great market for businesses to introduce their products. It is a great place for a B2C business to promote and gain exposure. These businesses can engage people in interactive posts and spread knowledge.

Twitter: Twitter is an open social networking site. It is a great channel for engagement and promotion. The use of a catchy hashtag can instantly make a business well-known overnight. Yes, Twitter is that powerful when it comes to engaging people.

YouTube: YouTube is a website which houses only video content. B2C businesses can take advantage of this website since a video is more interactive than an image. Creating a fun but professional and polished video should be on the to-do list of a flourishing B2C business.

Instagram: Today, photos can speak a thousand words. Businesses should take up this opportunity. Instagram is the perfect site to build a brand image. Creative photos can help the business to interact directly with its consumers.

On the other hand, B2B social media marketing does comprise of all the social networking sites mentioned above, but it mainly depends on LinkedIn, Twitter, and Facebook. LinkedIn allows discussion groups which can be used for content distribution and engagement. However, B2B businesses should be careful while promoting themselves on these sites, since businesses tend to overdo it sometimes.

In today’s world, social media content does not have to be limited to just words or a few sentences. Content can be a sound clip or even an interactive video. Even comments and messages sent via social networking sites can be considered to be content. It is important to remember one thing when it comes to creating content for marketing, which is that a business should not try to be exceedingly promotional. Consumers are more interested in knowing about things which are beneficial to them rather than information which promotes a business. Therefore, by creating content which provides value to the consumers, a business can climb the ladder of success in social media websites.

A B2C business directly sells to final consumers. Hence, they should heavily rely on blog posts, which are informal and casual. Businesses focus on producing content which is more shareable, and blog posts become viral when people click on that small share button. This button can make a big difference since it can expose a single post to millions of viewers. Moreover, this type of business can interact directly with its consumers through the use of videos and pictures. Visuals are usually more fun to look at compared to plain words. Messages and comments are also forms of content. In case of B2C businesses, content should be spontaneous; it can include humor. However, businesses should keep a close eye to the recipients of the messages, since a lot of times they can divert to anew set of target audience.

A B2B social media content is mainly used for generating leads. B2B social media marketing includes professional and well-written content as opposed to casual content by B2C businesses. These businesses can depend on different types of content which include:

White papers: Since lead generation is the main goal of a B2B business, white papers can serve B2B businesses efficiently. White papers can dictate a lot of labor hours. However, the extensive amount of information it provides to the reader is enough to persuade people to give up personal details to gain access. As a result, the amount of man hours spent on white papers is totally worth it in the end.

Case studies: Case studies can convince consumers of the effectiveness of a B2B business. It is one of the most effective tools for lead generation, as it provides evidence of a business’s efficiency. It can also easily build credibility for a B2B brand.

Infographics: Infographics seem more appropriate for a B2C company. Infographics can also be used by a B2B business to showcase its internal data in graphical form. It can grab attention in social media and be highly beneficial when used as a B2B social media marketing tool

One pagers: it has been said that marketing is directly linked to sales. Sometimes it is quite difficult for businesses to identify how their marketing is affecting their actual sales. The use of one pagers in social media marketing can boost up the image of a business’s product. It provides a brief idea about the benefits which the consumer will receive. One pagers are usually more effective when it looks pleasant. The best way to make a simple and neat one pagers is to use bullet points instead of lengthy paragraphs.

Webinars: For B2B social media marketing, webinars are successful tactics. A webinar content marketing usually comprises of different types of media, and thus it is the most immersive content ever.

The main objective behind the use of social media marketing

What are the goals and metrics of a B2B and B2C business? The two types of business cater to two completely different target markets. Hence, it is evident that these businesses will have a completely different set of goals.

The main objective of a B2C business is to create social awareness about its existence or its products. The purpose behind its social media marketing is to engage people and to create awareness. It focuses mostly on making its content go viral.

In contrast, the use ofB2B social mediamarketing is to generate leads. B2B businesses cannot measure the impact of social media marketing, hence, it heavily relies on the traffic directed towards its website to judge efficiency.

Which Digital Marketing Agency Is Better: Niche Or Full-Service?

For any company, it is of utmost importance that their online marketing layout is efficient and attractive. After all, today’s generation heavily relies on the Internet for just about everything. That being said, it may be difficult to decide whether your company’s online marketing direction should go towards firms that are considered niche agencies or full-service digital marketing agencies.

For a few enterprises, niche agencies are the way to go because they are experts at catering their uniquely specific service to their clients. However, for most companies, a full-service digital marketing agency does the trick, since they take care of all the integrated aspects of a company’s online marketing.

Below are a few necessary features that need to be considered before picking a specific type of digital marketing agency:

  • Expertise:

    For a niche agency, their area of focus is all that the agency members work on. However, a full-service digital marketing agency has several departments and each department consists of members who are great at what they do. For instance, if your company seeks SEO and content marketing, a full-service agency will provide you with first-class help with both areas.

  • ROI:

    If your company is looking for a spot in just one platform, you may want to choose a niche agency. However, if you require help with every aspect of online marketing to be facilitated, a full-service agency will be a better investment in the long-run.

  • Brand Experience:

    A niche agency can do wonders for your clients, in terms of online branding and the overall customer experience involving the brand in question. They are able to personalize what your company has to offer in a way consumers will respond well to. However, a full-service agency would mean that the target audience’s overall online brand experience will be smooth, without any transitions between the website and any social media page/blog project.

  • Analytics:

    A niche agency knows how to gather data in their field of work and will apply those to your online marketing to help in one specific area. On the other hand, a full-service agency could gather data and put that to use in every department of your company’s online marketing, be it in the content or in the design.

  • Sales Funnel:

    A niche agency is a pro at making use of its methods and guiding consumers through the portion of the sales funnel that is under the agency’s control. But a full-service agency could make a way for your target audience to move through the complete sales funnel.

The bottom line is that a full-service agency promises an enhancement in your overall online marketing system, which is just what you need if you want your company to grow in a quick and efficient manner. If you are looking for more specific services for particular aspects of your business, a niche agency might be the best option for your company’s venture.

Online Marketing Trends to Look Out for in 2016

When you go into the online marketing industry it’s a little like Russian roulette. There’s always risk involved but if you keep up with the trends and take notes during your trial and error phase, you can learn a lot and apply it to your business model. If you’re joining this more recent form of marketing, you’re not as in tuned with what is appealing to consumers and how to organize your marketing campaigns. It can be a little overwhelming and a lot to digest, but 2016 holds promise for online marketing.

Here are some of the trends you should keep in mind for future participation:

Wearable technology will be on the rise:

Everyone around the world saw the release of the Apple Watch and the hype behind was fueled by an amazing marketing campaign. There will be more breakout “smart watches” and similar devices you can wear this upcoming year. This does encourage real marketing practices to move into the world of online.

The convenience of digital assistance will contribute to optimization efforts:

We are all familiar with the little voice (Siri and Cortana) that buzzes on our phones when we need to look up a restaurant close by or a questions about directions when our hands are tied. Digital assistance helps utilize search engine optimization but only when they are looking up information at the moment. To make use of this is to make sure your place of business and the information pertaining to it is easily found online so that these assistants can take people to your website.

Mobile will overtake traditional desktops:

2015 was a turning point for online marketing, mobile traffic overtook desktop traffic and soon began the phasing out of websites that were not adapted or optimized for mobile via the “Mobilegeddon” algorithm update. At this rate, desktop traffic won’t die down, but there is a clear effort geared towards mobile marketing dominating the online industry now.

Video ads will become more prevalent:

video ads have been around for some time, however, in 2016 Google is joining the ranks of Facebook and Bing and getting in line with in-SERP video advertisements. This translates to video ads online having more appeal to users. This will likely lead to video ads replacing many of the still-image ones that pop up on websites and unexpected places.

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