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What is the Best Time to Post on Social Media?

Social networks provide a huge opportunity for content promotion. However, there is no absolute answer as to the best time to post on social media. The simplest thing to do is post when the people you want to see the content are on the network. First, some investigative work must come into play.
What is the best time to post photos on Facebook?
When are the best times to tweet?
There is an ample supply of data out there on optimal times to post on social media.

Here is a compilation devised from various sources:

When to Post on Facebook

The best time above all is Wednesdays at 3 p.m. Additional peak times to post on Facebook are Saturdays and Sundays from 12-1 p.m.; Thursdays and Fridays from 1-4 p.m.
Use spikes by 10 percent on Fridays. It is suggested that since people tend to be in a good mood on Fridays, it is a good time to post funny or upbeat content.
Weekends before 8:00 a.m. and after 8:00 p.m. are stated to be the worst times to post to Facebook.

When to Tweet

Twitter is accessed on handheld devices and desktop PCs, at the workplace and for personal use. People read feeds during their spare time.
The best time to tweet is Monday through Friday between noon and 3 p.m. and at 5 p.m.
For business to business marketers, weekdays are best with optimum click-through rate on Wednesdays.
For business to consumer brands, ideal tweet days are Wednesday and weekends.
There has been some success for businesses posting during the hours of 2–3 and 6–7 a.m., and 9–10 p.m. It just depends on your industry.

When to Post on LinkedIn

Load your best posts on LinkedIn in the middle of the week from 5–6 p.m. Additional prime time’s include Tuesdays from 10–11 a.m., and Tuesdays, Wednesdays, and Thursdays from 7:30–8:30 a.m., at noon., and from 5–6 p.m.
Overnight from 10 p.m. to 6 a.m. is the least productive time to post on LinkedIn.

When to Post on Pinterest

The best time to post on Pinterest is any evening, especially Saturdays from 8–11 p.m. Additional optimal times include from 2–4 a.m. and 2–4 p.m., and Fridays at 3 p.m.

When to Post on Instagram

Instagram is intended for mobile use. Users tend to use the network any time, but most typically engage with content more during off-work hours than during the workday.
The best times to post on Instagram are Mondays and Thursdays at any time except between 3–4 p.m.
It has been shown that videos tend to perform best any night between 9 p.m. and 8 a.m. Some businesses have been successful posting at 2 a.m., 5 p.m., and Wednesdays at 7 p.m.

5 Ways to Deal with Negative Feedback on Social Media

We marketers are always striving for the biggest online presence. Having more Likes on your Facebook page or Twitter followers is great for business and building leads. But while it does help most of the time, it also exposes your potential clients to all the negative feedback that your company gets.

So how to deal with it when you get a negative review? With all eyes on the critique, you need to turn the negative into a positive. Here’ are some useful tips for dealing with negative criticism and lowering engagement with a bad review.

1. Be quick

The longer a complaint is on your social media page, the more time it has to dwell and leave a bad impression on customers. Replies may back up the criticism and lead to increased engagement with it, which can be very damaging for your brand.

Try to have alerts and to have dedicated staff that can monitor your social media channels. This will help you respond swiftly.

If you don’t have time to go into detail immediately, post something like “We’re sorry to hear about your negative experience with us. We do all we can to keep each

2. Search everywhere

It’s not always the case that a customer will tag you or @mention you directly, so be sure to monitor people talking about your brand both directly and indirectly. You can set up alerts on things like TalkWalker or Moz to help you out.

3. Be personal

Try to speak directly to the customer, and leave them with contact details of an actual member of staff. This personal approach gives the impression that the problem is being taken care of in a serious, attentive manner.

4. Always be courteous

It should go without saying that, whatever the tone of the customer, you should retain your cool and respond in a helpful, polite way. This will encourage others engaged in the thread to take your side, and makes it much harder to hit back at you with further criticism.

5. Work to build positive mentions

Negative feedback is, unfortunately, an inevitability in business. With excellent service and a plan in place to encourage positive reviews, you can swiftly erase the memory of the negative feedback by drawing attention to a wealth of positive feedback on your page.

Content that Converts

Compelling content converts consumers online. Clear, concise copy provides an easy to understand read that will ensure your message gets delivered. But, you could write the most efficient copy for your marketing media, and it wouldn’t amount to anything if a call-to-action doesn’t entice readers to act. Copy needs to draw in the target audience with exciting content that drives them to the sale.

There are ways to train yourself to write clear and concise copy by practicing a few simple guidelines. To be effective, you will need to do a lot of research and even more critical thinking.

Understand your target audience.

Before you start you need to understand your target audience. Identify what you can offer them and why they need it in the first place. You can find a problem your buyer can relate to and position your brand as a solution to that problem. The audience will then be driven to follow your call-to-action (CTA).

To gain an accurate assessment, it is necessary to answer quite a few questions. You will need to create a buyer persona. This will help identify crucial information about their personal background, education, company and job role, goals, challenges and shopping preferences. The more you understand your buyers’ buying process, the more successful you will be aligning your content to their needs, facilitating their decision-making, and choosing solutions. This knowledge will empower you to provide compelling content experiences that connect and engage each step of the way and ultimately inspire them into action.

Make your audience feel special

Making your audience feel special, involved and valued can benefit you and them in many ways. Everyone needs to feel important. Use buzz words and select phrases that promote a feeling of exclusivity such as “you’ve been hand-selected” or “only a select few have been invited” to receive this exclusive offer. This approach helps promote a feeling of self-worth and a sense that this brand is on their side.

Hinge on an emotion

Use copy that touches an emotional hot spot in your target audience. Buyers often make purchases on impulse, not logic.  Remember, you are selling the feelings that your target audience will gain from having purchased your goods. You’re not selling the product itself; you are providing a feeling that leads to a call-to-action.

Use analogies and metaphors

More colorful messages are more compelling and easier to remember. They can be perceived as more valuable. It is first important to determine the value of what is being offered before you can deliver easy to understand, compelling copy. Metaphors and analogies are an effective way to convert content into something more visual. When it comes to visual thinking, these devices provide an opportunity to communicate your message in a meaningful way that helps build understanding, awareness and familiarity.

Avoid weasel words

Weasels suck out the contents of eggs through a small hole, leaving the egg appearing intact, but instead, leaving no real value. Weasel words and statements are used to give the appearance of truth. They are used to modify statements weakening any real meaning. They offer a way out and may make a brand appear weak. For example, words like, “better,” “improved,” and “reduces” are actually evasive and lack any definitive promise.

Create some urgency

Procrastination is very common in human nature. People drag their feet even when it comes to making decisions regarding something they enjoy. Compelling copy grabs attention, sparks emotion and stirs a sense of urgency to act. Never let the buyer believe that the offer will be available indefinitely. Use a deadline to convey a sense of urgency. Time-sensitive language like, “Act Now,” “time is running out,” are powerful tools. Something like, “while supplies last” emphasizes a sense of scarcity, adding to the need to move quickly or miss out.

Putting all of these steps into regular practice to help develop your ability to write effective ad copy that converts. Remember, when it comes time to tailor your call-to-action (CTA), be direct. The CTA needs to be a compelling and very well executed. Be creative yet concise and remember to cater to the needs of your target audience.

Should You Pay Attention to Vanity Metrics?

When things are going well and money is flowing into a business, flaunting your spreadsheets that are filled with green is great fun. Look at my page views! Look at my page Likes! It all feels like a great big pat on the back for all your hard work.

But as many marketers have found out, paying too much attention to metrics like these can mask underlying problems. Indeed, when the goals that really matter are not being met, these green sections on your KPIs can seem to almost taunt you: but I thought I was doing so well!

Metrics such as page likes, follower numbers, page views and impressions help to boost your ego and can impress your boss, but when it comes down the cold hard facts of business, the truth is that they don’t do much.

If someone is liking your Facebook post, that could be great, but are they truly engaging with it? Are they likely to click through and view your page? Today’s B2B marketer needs to go deeper and focus on leads and engagement. This is the best way to start creating content that truly resonates with your audience.

Hi, My Name Is David and I’m A Vanity Metriholic.

The thrill of watching your likes grow, your followers increase and your tweets get retweeted is a quick hit that distracts you from the pain of actually figuring out how to drive conversions.

It’s a stiff drink after a hard day.

The real metrics you should be paying attention to go a little deeper. When you post something on your page, for example, how many people give it a Like? How many people comment on it? What exactly is being said about it?

Simply having likes on your page means nothing unless people are actually interacting with your posts. When you can measure this engagement, you’ll start getting a clearer idea of what content your audience likes, and how to improve your conversion rate.

The Numbers That Count

Not that many B2B marketers are capable of tracking ROI. This is a huge flaw, and when your boss is breathing down your neck asking for numbers, simply waving some likes in her face is not going to answer her call for a visible ROI.

So get in touch with your inner Jerry Maguire. Ask your social media platforms to show you the money!In order to deliver real results you need goals and tracking. Let’s look at how you will do that.

1. Set your KPIs and track them

KPIs are key performance indicators. They are trackable metrics that allow you to communicate to the team how you are helping to grow the company.

Be sure to use appropriate KPIs that you feel will harness growth and leads and help you to improve. You could try shares, mentions, conversion rates or something similar, but you will know best what works for your company.

KPIs need to be set from the get go so that you stick to them and aren’t tempted to follow vanity metrics.

Once they’re set, track them. Monitor them on a monthly basis so you can keep analyzing your performance and inform yourself better about what to do next.

2. Be Detailed

Use website analytics, audience engagement and other methods to see how effective your social media strategy is. Find out if you’re attracting an audience that matches with those on your website, and particularly those that convert into leads on your website. Find out what keywords and phrases you’re using that click with your audience. Record all your data in a spreadsheet.

Most of all, make sure that your social media metrics are contributing to your company’s growth and success. Set up all your campaigns with tracking so you can monitor them and make continual changes to keep improving. If you use CRM tools, it’s even possible to sync them with social media so you can see the entire journey of your clients.

Vanity metrics look nice and make you feel good, and can even work as good motivation when it’s needed. But if you want to be a top marketer, you need to be paying attention to the metrics that count.

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