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Content Marketing Goals and Objectives

Effective content creation requires a clear understanding of your marketing goals and objectives. Only then can you produce content that delivers those marketing goals honestly. That is what makes content marketing strategies work.

All of your posts, podcasts, and advertising need to work in synergy, promoting your business, to be successfully marketing content.

Here are 10 valuable marketing goals examples:

1. Build trustworthiness

and a sense of connection with your audience. When you provide quality, informative content that engages viewers, they feel valued and your business earns credibility.

2. Get users to share your content.

Content production needs to be outstanding. Marketing content should captivate your audience so much, that they want to share your posts, use ‘likes,’ and bring up your content in the discussion. The more engagement you stir; the more followers you will attract.

3. Explore your potential customer’s problems.

By understanding what people need, you then know how to offer solutions. One commonly used content marketing strategy is to hold online Q&A sessions. Another option it to hold webinars intended especially for the purpose of finding answers to consumer’s problems. Use this new information to generate more engaging content.

4. Now that you have discovered problems, discuss solutions.

Show consumers how your products and services will help improve the quality of their lives. Offer helpful tips, day-to-day new approaches, and how users can benefit from utilizing what you can provide for them.

5. Understand what keeps customers from making purchases.

If buyers think your prices are too high, find an interesting way of showing then how they can actually save money using your products in the long run. If they think the directions are too complicated, explain in a step-by-step fashion that is easy to understand. Provide marketing content that speaks directly to the audience, on a personal level.

6. Write a story that allows customers to visualize themselves using your products.

This is a highly effective content marketing strategy. They can try it out in their minds before actually making the purchase.

7. Develop strategic partnerships.

Elect partners with similar marketing goals and objectives. Find successful strategic partners who can complement your skills, help provide even more stimulating content production and more excitement for your audience.

8. Take care of your loyal following.

Don’t put your focus only on gaining new followers. Your constant and loyal customer base need lots of attention and regular outreach or communication. These people help spread the word that what you have to offer is good and worth checking out. The power of referrals and repeat business is what it’s all about.

9. Create and test new ideas.

Work your new ideas into your marketing content. Find out what your audience thinks and how it can be improved. This is an easy way to see what themes viewers are instantly excited about and what directions to avoid. It’s a seamless way to introduce new product concepts. It doesn’t hurt to test the waters.

10. Use SEO to boost your reputation.

If your marketing content is being sought after and shared, people like it. If people like it, search engines do too. The first step to search engine optimization is to provide the best high-quality, interactive, compelling content that keeps your audience coming back for more.

Optimize Your SEO Keyword Searches

Effective SEO is dependent on those short keyword phrases that are very specific to your product or service. Consumers choose particular key phrases to hunt down the exact items they want to research and purchase. In marketing these important tools are referred to as long-tail keyword searches.

Specialized search keywords will provide more targeted results. This provides for a more efficient search, making it easier for the viewer to find what they are seeking without having to weed through generic fluff.

To achieve the best user-experience for your customers it is necessary to choose the right SEO keywords for your webpage. With some research and the proper tools, this process can be easy.

How to find Keywords

Before beginning your research to track down the best keywords, first consider what is relevant and if it applies, location.

It is necessary for your keywords be to very specific. Relevance is the most important factor to consider. Focus on what your specialty service is or a more detailed aspect of your product. For example, someone marketing pizza and the hot seller is deep dish with a secret sauce, the relevant SEO keywords would be “deep dish pizza secret sauce”” as opposed to just “pizza” or “deep dish pizza.”

Customers may still find your website eventually by using a less relevant search, but they would have to spend some time combing through pages of useless information. Always choose the most relevant long-tail keywords to optimize the search process.

A second important factor to think about is location. For businesses that operate from one physical location, you may choose to include location-based keywords on each page. For those that function in several locations, it is a good idea to have individual websites for each locale. Keywords containing your business name, function and location should be relevant to each site.
If you need some direction on how to find keywords, it is best not to guess. There are many SEO keyword research tools available to aid in your pursuit.

Research Tools

Google offers several free keyword research tools. The AdWords tool, Keyword Planner, is a good choice if you have an AdWords account. Otherwise you will need to set one up in order to use the tool.

The process is simple, just enter either one or several keywords into the Keyword Planner and Google will generate a variety of relevant keywords along with an update on how these words are being used by the competition. You also have the option to use your web address to search for SEO keywords.

Google Trends is another free option. You can input a bunch of keywords and sort by location, history, and category. After you enter the information it will produce results that demonstrate the amount of web interest there is around a specific keyword, why there is interest, and where the traffic is originating. All of this is included with a list of similar keywords.

There are many more research tools to choose from, some are free, other services are available for a fee. Each offers something a little different. Investigate your options and start optimizing your company’s SEO keyword searches.

SEO and WordPress

WordPress is an increasingly popular online tool for creating websites for personal use or businesses. No extensive coding or HTML skills are required and the cost ranges from free to minimal. A quarter of the top 10 million websites in the world were created on WordPress.

Much about this service is easy, automatic and seamless, some elements need special attention. It is important to understand search engine optimization (SEO) for WordPress to avoid hindering the growth of your business.

Here are some common misconceptions and SEO WordPress tips:

Is SEO optimization built-in to WordPress?

You won’t automatically improve your site rank on Google simply by using WordPress. This content management system (CMS) is easy to use and search engine friendly, but you will need to put in the work by adding SEO elements to it. A magical search engine optimized WordPress site, or any site, does not exist.

If I use the WordPress SEO plugin, I won’t need a SEO consultant. Correct?

Incorrect. Choosing to use the WordPress SEO plugin is a great first step, but it is only the beginning. No plugin will cover all aspects of SEO. A consultant specializing in SEO for WordPress will help strengthen your marketing plan and avoid monetary loss. This specialist will provide ongoing guidance and WordPress SEO tips to ensure the best results for the long-term.

What is the best WordPress SEO Plugin for my site?

You may need several plug-ins to accomplish all of your needs. The two most popular plug-ins right now are All In One SEO Pack and WordPress SEO by Yoast. Yoast is slightly higher rated.

Before you choose, it is necessary to determine which plug-in is most compatible with your website. This will avoid future technical problems. Additional questions you will need to ask include:

• Do the developers offer adequate technical support?
• Is this a plug-in widely used? Is there a large community of long-term users?
• Is this an innovative, ever-evolving company that is known for regular updates and revisions?

What is the best WordPress hosting solution?

A virtual private server (VPS) is a good option if you choose to manage hosting, data backup, upgrades, etc., on your own. You will need plenty of time and resources.
If that doesn’t work for you, hosting solution managed by a provider will free you from that part of the equation. For a moderate fee, specialists will handle technical, security, administration and performance concerns.

Will free WordPress themes negatively affect my SEO?

Some will and others won’t hurt your SEO. Here are some SEO and WordPress tips to consider:

• Don’t use a WordPress theme that is part of a link. This can damage your visibility and hinder SEO results. If a link is removable, don’t use that theme.
• Most free themes are not upgraded or protected with security. This can have a negative effect on your WordPress SEO.
• Research feedback and reviews.
• Do a quality check to ensure it meets Google guidelines.
• Make sure it is mobile-friendly.

Is it better for SEO WordPress to install on a new domain, subdomain or subfolder?

A new domain is often used for short-term marketing campaigns. You might not gain the same SEO advantages when hosting a blog on a new domain as you would on your main website. A subdomain within your site may be the better option. Some believe WordPress SEO performs best when you install WordPress in a subfolder. Your SEO consultant can help you devise a creative approach for the best outcome.

Will posting the same content in different categories cause an SEO problem?

It is necessary to direct Google to the original page to be indexed (ex. meta directives), or don’t duplicate content. If you are using only one URL to display your content, there probably won’t be any issues.

My WordPress theme uses HTML5 and H1 tags. Is that bad for SEO?

The use of H1 tags is not good for SEO. When people use several H1 tags on a page, it can appear as spam and be harmful to organic search rankings.

Will WordPress Widgets improve WordPress SEO?

WordPress widgets make it easier to post such groups of content as sidebars and footers. They are not harmful to SEO, and don’t offer any improvement. It is better to avoid adding clutter that isn’t offering any business value. A more user-friendly way to use widgets, that adds value, is to offer tailored content focused on what audiences are interested in. Present new content inside forums, include a social application plugin, or feature new member photos.

How will not using the user’s native language affect my WordPress SEO?

For the best SEO result and a better user experience, always set up your website to use your visitor’s native language. WordPress can be translated into many languages without advanced technical skills.

Make sure your WordPress plug-ins and themes are translation-ready. You will need to be able to use a program like Poedit to complete the task, this is very important, more so if you intend to grow your business and branch out into new countries.

Local Market Strategy Solutions

Recently, Google has increased its involvement in assisting businesses with their location information through the Google My Business API. This is done for more effective digital marketing. This new development helps update listings faster and more efficiently. It’s a way to stay ahead of the competition in marketing.

Marketers for organizations with multiple locations need to ensure that local data is up-to-date in all of the brand’s markets. To achieve successful sales across various regions it is crucial that organizations target local consumers. Google has recognized this need and how important is it to have accurate local information. My Business API is growing in popularity due to its added value for global brands covering a large assortment of industries.

However, there are manual capabilities that Google My Business API doesn’t cover. If necessary, brands can handle these functions with the understanding of what may be lacking in their location administration approach. Here is a sampling of local marketing tasks that should be managed manually by the organization’s marketing staff or an outside solutions provider.

The Verification Process

Only listings that have passed through Google’s verification process will be managed through API. This entails receipt of a postcard at a business address or a call at that location’s listed telephone number. Although, My Business API is proven effective for maintaining verified businesses, the process should still be completed outside of the path provided by Google.

Repeated Suppression and Conflict of Ownership

When an organization markets local area online properties, the problem of having to suppress duplicate pages or claiming ownership of those locations can occur. These challenges cannot be corrected automatically in the program. Important items like deleting duplicates and other conflict resolutions need to be resolved manually.

Customer Reviews

Brands need to develop a response strategy to handle user questions and comments. Google My Business API doesn’t offer customer reviews and it doesn’t provide a way for marketers to respond to reviews.The best way to get the most out of API is for professionals to make sure that they offer complete brand profiles, without error, and in line with industry practices and Google’s standards.

Google’s My Business API provides organizations a way to monopolize control of the data for their locations and become more competitive in a select, narrow market. At this time, Google My Business API is only being used by marketers. The Google team is on hand to work with organizations, in some cases to double-check data, and address issues with duplicity and ownership.

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