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Advantages of Using an SEO Company for Your Business

More than ever before, online visibility has become integral to a business’ success. Millions of people around the world use the internet and peruse online for hundreds and thousands of reasons. It’s important that companies take advantage of this by tapping into this new world your customers and clients now frequent. The best way to start is through SEO.

Search Engine Optimization

SEO, or search engine optimization, is an easy way to have your company listed high in search engine rankings while benefitting your online marketing. There are many ways to implement SEO online, including:

  • Social media
  • Link building
  • Web redesign
  • Internet marketing
  • SEO copy-writing
  • Email campaigns
  • Reputation management

Benefits of SEO

SEO can produce a number of benefits geared toward your company’s success, including:

  • Greater exposure to your business
  • Find more leads
  • Increase conversion
  • Connect more with customers or clients on any mobile device
  • Become the leader in your industry by ranking higher on search engines

Hiring an SEO Company in Houston

The best way to start implementing a good SEO strategy and reaping the above benefits is by investing in a professional SEO company.

When looking for an SEO company in Houston, look for a company that has the background and experience in everything involved with online marketing, from targeting keywords, to content development. Also, make sure you work with a company that has someone you can develop a good relationship with. Communication is vital to your success, and it’s easier to do with someone you know you can trust. Here are other things to look for in an SEO company:

  • PPC (Pay-per-click) experts
  • SEO specialists
  • Content writing services
  • Social media services

 

While you may be reluctant to use some of your marketing budget for SEO services, note that SEO can drive traffic to your site, meaning that more people will be aware of your business. This will eventually lead to conversions and a high return on your investment. It’s definitely worth giving SEO a try.

2016 Web Design Trends

Soon enough, the year will be coming to an end, and we’ll be welcoming the new web design trends of 2017. But before we leave this year behind, let’s take a look at some of the more popular web design trends in 2016:

 
 
 

Layout

  • Minimalism – Designers have started taking advantage of negativeand white space throughout a website, while minimizing the use of multiple colors. By utilizing a single, bold color, a website can easily have a greater focus on its content, while remaining aesthetically pleasing.

  • Flat and Material Design – There has been a shift in how designers approach the old flat design on websites. Now, designers are integrating light and shadows into the former design to give it more depth.

Colors

  • Vibrant – Vibrant colors have started to take a higher step above their usage in previous years because of their ability to draw the eye’s attention and be visually stimulating. Expect to find a lot of bright, vivid colors throughout different websites.

  • Duotones – Instead of a full color scheme, duotones, or the choice of two individual colors have dominated sites this year. These two colors could be two different shades of a single color or two contrasting shades entirely.

  • Subtle Gradients – Single-toned gradients have become the new norm; instead of shifting into a secondary color, gradients are now staying within the shades and tones of a single, primary color. Other, subtler, gradients with two colors are becoming more gradual when it comes to their fade.

Images

  • Hero and HD Images – People are visual by nature. A large and striking image immediately draws a user’s eyes when visiting your website. In addition, with improvements in technology, it no longer takes minutes to load a large image on a website thanks to data compression.

Typography

  • More minimal layouts on websites have allowed for a greater use of bold and dramatic typefaces to contrast. You will find a lot of designers have started to skew towards artistic and more calligraphic type fonts for websites due to their personable nature.

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