Digital Marketing for Small Businesses

Digital marketing strategy covers a wide range of tactics including social media, website design, email pitches, SEO, online advertising and more. These terms can be very confusing to a small business owner who just wants to attract new leads to their site. There are usually too many other responsibilities involved with running the day-to-day operations, owners don’t have time to learn about digital marketing for local businesses.

Small Business Digital Marketing Agency

To help small business owners put together the most effective digital marketing strategy here is a checklist of important steps that all local businesses should adopt this year. A reputable small business digital marketing agency will make sure these steps are checked and help eliminate all the guesswork.

Present an Attractive Website with Fluid Design

Digital marketing is almost entirely about driving traffic to your site. This is what it is all about. Surprisingly, there are still business websites being developed without a responsive design. This means they don’t translate well or navigate efficiently on mobile devices. It is not uncommon to see more than 40 percent of traffic coming from mobile devices. That number is expected to only increase.

With everyone constantly accessing their mobile devices, it is vital that your site is visually pleasing and easy to navigate on a smaller screen. Users must be able to contact you instantly by clicking on a phone number or email address. If your website is not optimized for mobile use, you will lose customers to more savvy competitors.

Use Social Media for Small Business Wisely

One of the most important things to know about digital marketing for local businesses and running a small business is understanding your customers. Social media is not hard to figure out. Forget what all the so-called social media experts say and observe your customers. If you don’t use it properly, social media can be a waste of time.

Each time you post on social media, you are a developing a voice for your small business, communication, and hopefully engaging with your loyal customers. Be careful not to overwhelm them with too many promotions and specials. Social media is not the place for pushing sales. These platforms allow you to share information that matters to your followers and actively engage with them.

Don’t Dismiss Email Marketing

For a while, email marketing had taken a back seat to social media, but now it has made a comeback. For many small businesses, it is a cheap and effective way to communicate with loyal customers. Social media giants like Instagram and Facebook only display your posts to a small portion of your followers. They push you to pay to reach your own followers. If you have already compiled a customer email list you can easily send information, product updates, and specials for little to no cost.

In short, small businesses should always monitor their own company site to be sure it is easy to navigate, that the content is compelling and fresh, and that the contact data is linked correctly for mobile use.

Get Positive Reviews with Pozative!

We all want customers to choose us over our competitor and then satisfy the customer with the best service possible. But after that, do we usually ask our customers about their experiences and what would they like to see next time they come? Have we ever thought of following the customer service cycle? Well, here’s a theory that’s backed with logic: while you are busy accumulating a new client database, it is also equally vital to retain the old clients. The loyalty of a client helps in maximizing the business in the market and also helps promote your brand through the word of mouth. Customer reviews are the link to know the client better, maintain the old client, and multiplying your growth opportunity with new clients.

Why are Reviews so Important?

Google is one of the first points of contact between a customer and a business. It is the most trusted and followed search engine universally. From searching for medical help nearby, looking up a place to party with your friends, finding specific businesses, or even buying things online; the plugged keywords in Google helps us with anything we want to know. But before going for any particular search result, we always compare how one business we find is better than the other. To choose the best option, one always considers the reviews given by past customers.

To stay relevant online, many businesses employ digital marketing tactics, such as SEO optimization and social media. At Adit, we understand that doing all of the above and maintaining your professional work can be a bit too tedious. And that’s where POZATIVE comes in.


Pozative is an application, which enables a business to get positive reviews about their product and services, posting them on platforms such as Google, Facebook, and Yelp. The Pozative application cycle allows personalized messages from the business to attract more reviews. The app also helps filter out the unhappy clients and allows social Integration and the ability to rate and comment.

A study says, 50% of the customer conversation happens on the same day because of the reviews they see online. And 80% of the customers use reviews to know the business and its services better. More and better reviews can help you attain the top ranking order in Google.

So end your worries to get higher conversion rate, gain a higher ranking on Google, and know your clients better with Pozative. Call or visit us for more details.


Important Facts About Social Media

There are more than 3.17 billion users on the digital platform today; out of which approximately 2.3 billion are active social media users, which is more than 75% of the base. That’s a vast field to ignore while planning your digital and SEO campaign. We all know, everything on the cloud is integrated today. It has been said and believed that the key to a good campaign is content, but to transmit that content your SEO tactics need to be in place. Your Google campaign, external links, Meta tags, Schema Tags, Social Media campaigns, blog posts—everything needs to be integrated and speak the same language; a language which is understood by the user and not just Google.

It is always recommended to serve the platter that fits the customer’s expectation. Similarly, serve what the user is searching for in order to be able to convert that user into your consumer. All the techies of the Y-generation are much more informed about Google Algorithms and the new ways to beat the competitors and rank first on the Google page. Same is the case with Social Media Campaigns. Many of us believe that social media campaigns are all about:

  • Posting a new feed every day;
  • Liking and sharing posts to increase visibility on Facebook;
  • Tweeting about current affairs;
  • Attracting users on Twitter;
  • Posting witty and attractive photos on Instagram; and
  • Conquering the Quora questions.

But that’s not all; this may be the ordinary way to enter the Social Media game, but there’s more that goes beyond the posting, liking and sharing practices—better known as social media marketing strategies. So, here, we are mentioning some social media facts that you must know if you are engaged in social media marketing or are interested in increasing your knowledge about it.

Engagement Driven Platform

More engagement through your social media platforms is the key to success. The more you engage, the more goodwill and connection you build up with your audience. You must agree to the fact that“People follow what is being followed.” Rather than promoting your brand only, serve what the audience is looking for. Twist your strategy and promote your product or service in a way which speaks in favor of your audience. Create the need, build up the desire, and root the success.

A Long-Term Strategy

Social media presence is more about an effective online presence than a call to action platform. It demands more time and effort to build your brand. For a stable presence and visibility, a brand needs to be constantly striving for the effective campaign which talks more about the brand and its value which connects with the consumer.

Visual Content is the King of Social Media

It is a proven fact that visual presentation gains more attention than verbal presentation. Visuals are a powerful tool to enhance the impact of any presentation. The understanding and grasping quotient is more in a visual presentation. And all social media platforms allow you to present your brand products and services in visual form, which is why they are the more preferred option.

Social Media Profiles are Listed in the Search Result Pages

Though many of us are aware of the fact, we miss out on this in certain cases. Your social media profiles are the first impact you lay on the user’s mind. Your website is second in today’s world, so create your social media profiles and campaigns more carefully and with great effort.

The key to your digital campaign is: all tools should speak the same language for your brand. And that is the reason it is imperative to build a campaign and run it on the required platforms for better results. For more in-depth knowledge, call and let the ADIT team help you with your digital marketing.

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