Traditional Marketing vs. Digital Marketing

It is evident that the world of technology, social media, and digital marketing is impacting our behavior socially such as how we behave as a consumer or how we do business. It would be fair to say that any business that doesn’t realize the importance of adapting to the changing times will be in grave danger of losing out.

The buzz around digital marketing has never been more pronounced as it is nowadays. But is it more effective compared to traditional marketing? Let’s shed some light on the factors that differentiate digital marketing from traditional marketing.

Opportunity to Compete on a Level Playing Field

Even if you are a small business, a solid digital marketing strategy can do wonders for you. Traditionally a small business would struggle to match the skill of a large competitor. But with online marketing strategies, even a small business is the king; online, the services are clear and a business can provide an enhanced customer experience.

Cost Reduction

When you analyze traditional vs. an online marketing strategy, you’ll see that with a small cost you can replace expensive traditional advertising channels such as radio, magazine, television and Yellow pages with more affordable online marketing methods, such as PPC ads.

Measurable Results

Unlike traditional methods, with digital marketing, you can closely analyze what is working and what isn’t based on real time-results. For instance, you can use Google Analytics to measure traffic that goes from your ads, to your website.

Refined Strategy and Real-Time Results

Unlike traditional marketing, you can view and analyze the results of your marketing campaigns and calculate the number of visitors on your site. With a click of a button, you can find out peak traffic times; evaluate any changes in the number of subscribers, and more!

Basically, any information you have of your customer’s journey with you can be improved and used for greater success. This will enable you to redefine your marketing strategy in the long run.

Brand Development and Higher Engagement Level

Needless to say, a well-maintained website with high-quality content offering solutions to customers will offer more opportunity for lead generation, personalized email marketing, and exposure to your brand through social media channels. In addition, with digital marketing, you could witness a rise in prospective leads, and the consumer’s engagement level with you.

In the end, it’s all about maintaining a fine balance between traditional marketing vs. digital marketing. While digital marketing is a great way to take your business to the next level, it’s also good to have some aspects of traditional marketing involved, such as flyers or brochures for small events, trade shows, or to advertise any promotions your business may be having.

For all of your digital marketing needs, give Adit a call today!

8 Signs of a Good Website Design & Development Firm

With the burgeoning of web design and development companies, it is difficult to discern which is the right one for you. To help narrow down the search, here are a few things to consider, to help you find the best Houston web developer and web design company who will meet your business needs.

Web Development in Houston

1. You get what you pay for.

It is not a good idea to simply look for the cheapest option. A web design company that offers the lowest prices, is likely not up to par. Price does matter if you want high-quality web development and a good ROI; don’t go dirt cheap.

2. Wide exposure.

Be sure that the Houston web designer you choose has achieved wide exposure. The web design company should have ample experience working with both large and small establishments, with expertise in a variety of businesses.

3. Understanding of responsive designs.

You Houston web developer must understand the importance of responsive design. If you choose to go with a web development company that is not up to speed with responsive designs, look for another web developer in Houston.

4. Extraordinary work history.

Research the previous work completed by the web development firm you plan to hire. Ideally, the Houston web designer should have an impressive portfolio of live sites. If not, look elsewhere. Use your contacts to track down references for the top Houston web developers to suit your purpose.

5. Effective internet marketing.

Businesses want their websites to stand out online, and in turn, expand their company. The internet is the place to be to achieve successful results, it is the largest global marketing platform, accessible to everyone worldwide. Hiring a reliable Houston web design company will assure you receive high-end output that is worth the investment.

6. Web site maintenance.

Seek a web designer in Houston that provides high-end maintenance services. Besides a great design, web development companies need to troubleshoot issues that users may encounter on their sites. Avoid businesses that offer maintenance-free websites.

7. Reliable customer service.

Find a web developer that actively listens to customer needs. The best companies take every client request seriously. They consider all special requests and apply them to their work. This is how they can continuously offer new and more effective ways of improving website efficiency.

8. Website testimonials.

Look at the website the Houston web designer is using for business. The company site should include a variety of testimonials highlighting how well the business performs. Customer posts on their website back up their promises and show the quality of services. Also, take some time to browse through sample web designs and past work. Contact the company and inquire about their web design services. If you receive an immediate response, you will know they are reliable.

What a Good Web Development Company Can Provide

Hosting a well-made, aesthetically pleasing website will boost your online visibility on the Internet. This will help increase your market reach and provide a channel to connect and engage with your customers. This all starts with choosing the right Houston web development company that meets, and caters, to all your web design needs.

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