In today’s technology driven society, a company’s online presence is more important than ever. But how do you make your business stand out from the rest? Online reviews can have a big impact on whether a potential customer chooses your business over another one. Along with the optimization value for search engine rankings, studies have shown customers choose businesses with reviews more often than those without. Wondering other benefits of encouraging online customer reviews? Take a look at these 5 reasons:
- Improves Online Visibility
There are many factors to online reviews that can increase your business’s online visibility. Search engine’s frequently display businesses with more reviews than their competition. Meaning the difference between you ranking and not ranking could come down to a few reviews. Reviews typically contain keywords important to your overall SEO and can also boost relevancy in search engines. Off-site visibility is also very important to a business, review sites such as Yelp, Facebook and Google can rank in organic search results, increasing your likelihood to be found.
- Increases Sales
Online reviews can directly impact your online visibility, increases the likelihood your business will make a sale. Recent marketing studies have also shown that customers tend to trust online reviews as much as a personal reference. Your online reviews can provide the information a potential customer needs to convert them to a new customer.
- Understand What Customers Really Want
If you take the time to read and understand what your customers are saying about your business online you can make adjustments to various things such as advertising, inventory or even customer service techniques. These reviews can let you know whether your business is going a good job or could use some work. Be sure to listen to customer reviews and address any issues they may point out.
- Increases Customers Trust
According to recent marketing surveys, most customers say that online positive reviews actually make them trust a business more. Encouraging current customers to leave a review about their experience with your business can directly increase your business’s credibility to future customers.
- Free Marketing
We discussed the benefits online reviews can have on your online visibility, increasing your sites organic search result ranking as well as increasing the likelihood you rank off-site as well. These reviews can be seen on other sites, driving traffic directly to your site. Once online reviews are online they stay, offering marketing that will never go away.
These are just a few of the benefits online reviews can have for your local business. If you have anymore questions regarding online reviews or internet marketing, contact Adit today and learn about how we can manage your online reviews and internet marketing!