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5 Reasons Why Online Reviews Are Important for Your Business

In today’s technology driven society, a company’s online presence is more important than ever. But how do you make your business stand out from the rest? Online reviews can have a big impact on whether a potential customer chooses your business over another one. Along with the optimization value for search engine rankings, studies have shown customers choose businesses with reviews more often than those without. Wondering other benefits of encouraging online customer reviews? Take a look at these 5 reasons:

  • Improves Online Visibility
    There are many factors to online reviews that can increase your business’s online visibility. Search engine’s frequently display businesses with more reviews than their competition. Meaning the difference between you ranking and not ranking could come down to a few reviews. Reviews typically contain keywords important to your overall SEO and can also boost relevancy in search engines. Off-site visibility is also very important to a business, review sites such as Yelp, Facebook and Google can rank in organic search results, increasing your likelihood to be found.
  • Increases Sales
    Online reviews can directly impact your online visibility, increases the likelihood your business will make a sale. Recent marketing studies have also shown that customers tend to trust online reviews as much as a personal reference. Your online reviews can provide the information a potential customer needs to convert them to a new customer.
  • Understand What Customers Really Want
    If you take the time to read and understand what your customers are saying about your business online you can make adjustments to various things such as advertising, inventory or even customer service techniques. These reviews can let you know whether your business is going a good job or could use some work. Be sure to listen to customer reviews and address any issues they may point out.
  • Increases Customers Trust
    According to recent marketing surveys, most customers say that online positive reviews actually make them trust a business more. Encouraging current customers to leave a review about their experience with your business can directly increase your business’s credibility to future customers.
  • Free Marketing
    We discussed the benefits online reviews can have on your online visibility, increasing your sites organic search result ranking as well as increasing the likelihood you rank off-site as well. These reviews can be seen on other sites, driving traffic directly to your site. Once online reviews are online they stay, offering marketing that will never go away.

    These are just a few of the benefits online reviews can have for your local business. If you have anymore questions regarding online reviews or internet marketing, contact Adit today and learn about how we can manage your online reviews and internet marketing!

Understanding Mobile Marketing for Your Business

As smartphone use becomes more and more widespread, businesses need to consider optimizing their marketing campaigns for the mobile world. Mobile marketing is the act of marketing towards a mobile audience, or to people who will be viewing your campaigns on their phones. Contrary to what you might think, you can’t always use the same marketing tactics for your mobile audience that may work on a desktop. Here are three things to consider when developing a mobile marketing strategy for your business.

1. Different audiences require different tactics.

What works for one industry might not work for everyone. For example, retail stores often offer a texting program where subscribers receive coupons directly to their phones via SMS. However, your audience might benefit from email communication instead.

Stay on top of the mobile marketing trends in your industry by evaluating what your competitors are doing and finding a way to make it work for you. That way you’ll see what’s already working for other companies, and you can implement those strategies when marketing to your audience.

2. Appearance matters.

The way your website looks on a desktop won’t be the way it looks on a phone. It’s important to optimize your site and any communications so that your customers can get the full experience on a smaller screen. If an email or a link isn’t easy to read and understand, they’ll click away before you can sell to them. A mobile marketing company can help you with this if you don’t know where to start.

3. Put yourself in your customers’ shoes.

How does the way you use your smartphone differ from the way you use your desktop computer? For one, you usually use your phone on the go. This could mean less time to read large chunks of text, so you might want to make your mobile marketing campaigns shorter or include more pictures so people don’t get overwhelmed by a block of text. Thinking about the way your customers are using their smartphones can help you uncover the marketing strategies that will work best for them.

If you don’t have the technology or the time to make sure your mobile marketing pops on a smartphone screen, consider outsourcing to a mobile marketing agency. Adit is ready to put our marketing mastery to use for your company. Contact us today!

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