In this day and age, everyone is using the internet to shop for products and services, and our schools are no different. Parents have flocked to the internet to find reviews and information about the potential schools for their children. So how exactly is your school or daycare supposed to stand out from the rest? With a good digital child care marketing campaign! But what exactly are the best digital marketing practices for daycares and schools?
Search Engine Optimization
Search engine optimization (SEO) has become a necessity for any business that is hoping to find customers online, and your school is no different. SEO can improve your search engine ranking factors, improving your ranking, visibility and leads. SEO can also improve the customer experience on your site by making navigation easier, load times quicker and content about your school readily available.
Social Media Marketing
Pretty much everyone in 2017 is online using social media, including the parents of potential enrollees. By utilizing social media marketing, you can target these potential customers with ads and content about your school. Parents will also be able to see reviews of your school and hear why it is the perfect choice for their child.
Pay Per Click
With Pay Per Click advertising, your school can be placed on the right websites and search engines where parents are actively looking for schools. Best of all, you only pay when a potential customer clicks on your advertisements. Unlike advertisements such as commercials, signs or billboards, you only pay when someone is interested.
At Adit, a digital marketing agency in Houston, we specialize in daycare marketing for schools and have helped numerous schools increase their enrollment via the internet. Interested in learning more about what Adit’s child care marketing services can do for you? Contact us today! We’d be happy to discuss a digital marketing plan for your business.