Best Digital Marketing Practices for Day Cares and Schools

In this day and age, everyone is using the internet to shop for products and services, and our schools are no different. Parents have flocked to the internet to find reviews and information about the potential schools for their children. So how exactly is your school or daycare supposed to stand out from the rest? With a good digital child care marketing campaign! But what exactly are the best digital marketing practices for daycares and schools?

Search Engine Optimization

Search engine optimization (SEO) has become a necessity for any business that is hoping to find customers online, and your school is no different. SEO can improve your search engine ranking factors, improving your ranking, visibility and leads. SEO can also improve the customer experience on your site by making navigation easier, load times quicker and content about your school readily available.

Social Media Marketing

Pretty much everyone in 2017 is online using social media, including the parents of potential enrollees. By utilizing social media marketing, you can target these potential customers with ads and content about your school. Parents will also be able to see reviews of your school and hear why it is the perfect choice for their child.

Pay Per Click

With Pay Per Click advertising, your school can be placed on the right websites and search engines where parents are actively looking for schools. Best of all, you only pay when a potential customer clicks on your advertisements. Unlike advertisements such as commercials, signs or billboards, you only pay when someone is interested.

At Adit, a digital marketing agency in Houston, we specialize in daycare marketing for schools and have helped numerous schools increase their enrollment via the internet. Interested in learning more about what Adit’s child care marketing services can do for you? Contact us today! We’d be happy to discuss a digital marketing plan for your business.

What Can a Good SEO Strategy Do for You?

Most business owners have heard of Search Engine Optimization or “SEO,” but what exactly is SEO and how can a good SEO strategy benefit your business?

Every major search engine (Google, Yahoo, Bing) has primary “organic” search results; these results contain web pages, local listings, videos and more depending on search criteria and ranking. To determine the rankings for each search, these search engines use an algorithm— which is where SEO comes in.

Each search engine algorithm favors specific content and other factors such as loading times, ease of navigation and keyword density. When you partner with a knowledgeable internet marketing firm, they can help improve your organic rankings with on-site and off-site optimization techniques.

So how exactly are these improved search engine rankings going to affect your business and website?

  • Increase Site Traffic – When your website’s organic search rank improves more potential customers will see your website during a search, allowing them to visit your website. Recent research has shown that websites that rank on the first page of search engines have a dramatically higher traffic rate than those ranked on other pages.
  • Increase Conversions – Along with SEO improving your website’s SERP rank, it can also improve the user experience of your website. At Adit, we monitor site analytics to determine where conversions drop-off, allowing us to make modifications to the conversion process and improving the rate at which customers go from “potential” to “new” customer.
  • Improve Customer Experience – Optimization of your business’ website can also improve your customer’s experience. This is done by improving loading times, making the navigation of your website more user-friendly and providing content that explains your business, products, and services perfectly.
  • Increase Site Credibility – In recent years, online shopping has become the norm. With mobile shopping and searching increasing dramatically as well. Research has shown that potential customers find websites on the first few pages of search results to be the most credible and trustworthy. They are also capable of easily seeing reviews and a company’s online presence.

In-case if you are looking for a professional SEO Optimization Strategy, contact Adit.

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