Web Design Trends to Look Out for in 2018

The web design industry is extremely dynamic and is in constant evolution. As an industry that was born from innovation and creativity, each year brings in new trends that change web design for the better. In 2017 we’ve seen the Hero Theme, large bold imagery, open composition and many more trends, so what can we expect to see in 2018?

White Space

Using white space isn’t completely new in 2018. However, web designers will be finding greater uses of this negative space, especially on mobile.

For mobile design, fast, lightweight websites are pivotal, moving away from flashy, overly active pages. In 2018, everything on the page will have a big purpose, increasing leads/conversions. Using negative space, attention will be drawn to the conversion point, no distractions and unneeded elements.

Although minimalism in web design was hot in 2017, it will be taken to a whole new level come 2018.

Material Design

The Material design was developed by Google in 2014 for use with Mobile Applications such as YouTube, Gmail, Google Docs and more; however, in 2017 we began to see its application on the web as well.

Material Design features more grid-based layouts, responsive transitions, padding and effects such as lighting and shadows to create depth. It’s compatibility and flexibility with all devices has made it extremely popular in design.

With the use of negative space and increased conversions in 2018, Material Design is perfect for web designers looking to achieve faster sites and better conversions.

Expressive Typography

With designers going for a more minimalistic look in 2018, typography is going to be one design element that remains “flashy,” taking center-stage.

This falls in line with faster, more lightweight mobile-friendly sites. Images can add weight and excessive loading to a page. Using bold typography won’t impact the performance of your site and create cleaner lines, more negative space and a clearer message. In 2018, logos and calls-to-action will be popping off the pages.

Say goodbye to cheesy images and gaudy buttons in 2018 as creative text-based designs will be taking center-stage!


Why is it Important to Manage Your Reputation Online?

Digital reputation management is vital to a business’s success in the 21st century, but it’s something that so many businesses struggle to understand or simply ignore. With all of the online reputation management (ORM) services on the market, it’s now easier than ever for a business to stay on top of their online presence. But why does ORM matter so much? Here are a few things your business needs to know about online reputation management.

Why is ORM Important?

A business’s online reputation is the first impression a potential customer will have of the company. A good reputation can build trust and credibility and can increase sales by convincing the customer that the business is legitimate. In order to boost sales, however, the business’s reputation has to be in good standing. That’s where online reputation management comes in.

ORM is when a business consciously crafts their online reputation. It dictates how businesses respond to negative reviews and helps them stay aware of what their customers are saying about them online. Unfortunately, many businesses don’t have a good method for staying on top of their online reputation.

How to Manage Your Digital Reputation

One of the best online reputation management tools on the market for businesses of any size is Pozative, an app by Adit. This all-in-one online review management tool makes it easy and convenient for customers to leave a review, allowing for more reviews from a more diverse groups of customers.

Pozative lets you monitor your reviews across several review platforms, such as Yelp and Google. It also alerts you when a negative review has been left so that you can respond immediately. This app lets you know exactly what your customers are saying about you online in order to help you control the conversation and stay in charge of your online reputation.

Downloading the Pozative app is easy and can completely transform the way your business manages its online reputation. With a few simple clicks, you can track your online reviews and be sure to respond to any complaints before they become a problem. To learn more about Pozative, visit our website at www.pozative.com.

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