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Why Do You Need a Google Business Page?

Did you know that approximately 70% of online searches are conducted via Google? About 1/5 of those searches is for a business or place. Google My Business allows your business to be found when a potential customer performs a search for your products, services or business. Is your business on Google? Is the information accurate? If not, that should be on the top of your to-do list.

It’s the New Phone Book

For over a century, phone books were used to find a specific product, service or business. However, with the growth of the internet, Google has since become the go-to for customers looking for a product, service or business. Even without a website, customers can search for your specific category and find a list of local businesses that fit the criteria.

Customers Can Find You

When someone performs a Google search, they are most likely looking to eventually spend money on a service or product after information gathering. With an updated and verified Google My Business listing, your potential customers will be able to locate your store easily. If the search is done via mobile, Google will actually provide GPS navigation directly to your storefront.

Free Advertising

When it comes to owning a business, nothing is better than free advertising, which is exactly what you get with Google My Business. All you have to do is verify ownership of the business, and then you can update your business information accordingly, advertising to the local community at no charge.

Google My Business Page: Review and Verify

As you can see, there is really no downside to having a Google My Business listing. It can allow potential customers to find you online, locate your store properly and even provide free advertising. All you need is a Google account; then, just head over to Google My Business and click “START NOW.” The process is very simple, and in just a week or two, you can verify your business!

Top Digital Marketing Trends of 2017

In terms of top digital marketing trends, 2017 saw a few consistent strategies that dominated the field. If you’re looking to boost your business’s marketing game, here are a few online marketing trends 2017 proved to be effective.

More and more users are using their smartphones to browse the web, meaning your marketing needs to be mobile-friendly. If your website isn’t optimized for mobile, you could be missing out on potential customers who prefer their cell phone to their computer screen. This could include people who would be looking up your services on the go. Optimizing your site, your email newsletters, and any other advertising for smartphones is essential moving forward into 2018.

Social Media Marketing

If your business isn’t on social media, you’re being left behind. Social media is the number-one way that businesses can interact with customers and show their personality. By having a presence on social media, your business can share other helpful industry information and establish yourselves as an expert in your field. You can also interact one-on-one with customers and give them a behind-the-scenes look at your business, which helps build trust.

Automation

Juggling all of your marketing takes time and effort, which is why marketing automation was such a huge trend in 2017. Automating your social media posts, your email newsletters, and other marketing tasks allows you to schedule your campaigns in advance so you’re not always scrambling. Marketing automation also allows you to view multiple campaigns at a glance to make sure you’re not repeating information.

If marketing has you stumped, it’s better to let a professional do the work. Adit has a team of trained specialists that can transform your marketing strategy to net more conversions. For more information, let’s talk! Give our digital marketing company a call at (832) 583-9783 today.

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