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5 Web Design Tips for New Businesses

Are you launching a start-up business? Thinking about creating a new business website? Before you start, here are some helpful web design tips to keep in mind:

Create Adaptive Content

Responsive design and adaptive content are an essential part of owning a website these days. Not only do potential customers expect your website to look and work flawlessly on any device, search engines do too! For instance, certain content may be better off hidden on mobile devices, highlighting the most important information, converting your customers. But regardless of what you do, make sure your message is clear across any device.

Stick to Your Brand

For a lot of start-up businesses and websites, it can be hard to pinpoint your “brand.” However, it is extremely important. As you build an audience, they will learn who and what your brand is and expect to see that in everything you do.

Stand Out

With more businesses joining the online world, it can be difficult to stand out from the rest of the crowd. Selecting color schemes that aren’t often used, large imagery, bold elements and even videos can help make you stand out. Try different things to see what you like and what you don’t, and figure out what works best for your website and business.

Use Social Media Wisely

A lot of start-up businesses seem to think you need to be present on every social media site; this, however, is far from the truth. It is much better to utilize select platforms which benefit your business than to have empty, dead profiles across every site. When linking to profiles from your site, customers have also become accustomed to the usual, generic buttons, so try spicing it up a bit!

Correctly Navigate Customers

Another huge mistake many start-up websites make is not properly navigating customers. Where you want your customers to go and how they find information should be obvious and easy. If potential customers can’t learn about your product, service or business, they may find another business—your competitors!

Need help creating your new website for your start-up business? Contact our digital marketing agency to see how we can help with our web design services!

Generating Links: Driving Traffic, Not Just Rankings

For many, link building is seen as a way to increase rankings on search engines; however, at Adit, we understand that when link building is done correctly, it should also be driving more traffic to your site as well! Along with an increase in leads and sales, more traffic can also provide valuable analytics data about your visitors and potential customers.

Here’s how you can generate links that drive rankings AND traffic!

Identify Link Partners

When attempting to identify link partners, there are a couple of tactics you can use such as competitor research and reviewing search rankings. When identifying link partners through competitor research, there are a variety of tools you can use such as SimilarWeb. These tools allow you to see who is linking to your competitor websites along with how much traffic these sources are providing.

When identifying link partners by reviewing search rankings, it is important to look for sites targeting the same audience as your business. Using keywords important to your business, look for the top search results to see if these websites could be a link partner.

Research Link Partners

When it comes to link partners, it is important to research each website. Does the website appear to be spammy? Does it look like it was designed only to generate links? Are they legitimate sites that your target audience may be using such as Yelp? It is important to make sure that these sites actually generate traffic and that they also follow Google best practices (so that your business doesn’t end up getting penalized).

Evaluating Link Partner Success

So you’ve reached out to some link partners and successfully obtained links. You should probably be reviewing your success! Using Google Analytics, you can see where your referral traffic is coming from and over time determine which websites are worth your efforts and which aren’t. Google Trends can also be used to see if your overall brand search has increased as you build links across the web.

Don’t have time to generate links for your business? Contact our digital marketing agency to see how we can help!

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