Measuring Ad Effectiveness in the Digital World

When it comes to owning a business, digital advertising has become a bit of a must in recent years. Today we’ll focus on pay-per-click advertising, with AdWords being the most commonly used among business owners. Paid advertising such as AdWords allows business owners to pay only when a potential customer interacts with the advertisement, increasing chances of conversion and a better return-on-investment than other forms of advertising. Wondering how exactly you can measure the effectiveness of your digital ad campaigns? Follow along!

Set Your Goals

Prior to any digital advertising campaign, it is important to establish what your goals are for the campaign. Are you trying to gain a certain number of new customers? Sell a certain amount of a product? Introduce a new service? Measuring the effectiveness of your advertisements against your goals can be a useful way to measure the effectiveness.

Measuring Brand Awareness

You can measure brand awareness by looking at direct traffic to your business website. Direct traffic means the visitor typed your URL/domain directly into the search bar of their browser (no search engines, links or social media posts). Tools such as Google Trends can also show you search data about your specific business name as well.

Purchase Influence

When launching a new ad campaign, it is important to look at your sales before, during and after in order to gain an accurate measurement of purchase influence generated by the advertisements along with your return-in-investment. Be sure to pay particular attention to any products or services that are being targeted by your campaign.

Customer Interaction

If the ad campaigns you are running are featured on social media sites such as Facebook, it is also possible to track any customer interaction. Be sure to monitor whether your advertisements are getting the interaction and engagement you are expecting. If not your campaign may not be worth the investment.

Partnering with Adit

At Adit, we are experts in all things digital marketing including measuring our effectiveness. Adit is also proud to offer a pay-per-performance model; we offer a 30-day money back guarantee. Want to know if your digital advertising campaign is effective? Contact our digital marketing agency in Houston today!

Questions You Should Be Asking Your Retargeting Provider

When it comes to digital marketing, most business owners are completely clueless when it comes to what they are actually paying for. Have you asked your retargeting provider any questions about your retargeting campaign and advertisements? If not, you may be wasting your time and money! Here are some key questions you should ask your retargeting provider and why they are important.

How much of my budget is being spent directly on advertising?

When it comes to advertising, it isn’t uncommon for a marketing firm to charge up to 40-60% of your budget leaving the difference between what you are paying each month and how much is actually being spent on your advertising quite different. Your digital marketing company should be able to provide you with exact numbers on when, where and why your money is being spent.

How much of my retargeting budget is spent per product/service?

When it comes to retargeting advertisements, the goal is to target a customer who has shown interest in your business, services or products. It can be important to make sure your business is targeting the appropriate customers with the appropriate products. If certain products are selling quite well and ranking well organically, your business may be wasting money targeting customers with the wrong products or services.

Which websites are my advertisements being run on?

When it comes to running digital advertising campaigns, the location they are appearing can also be extremely important. Certain websites may not be ideal for targeting customers, and you should always be aware of where your business is advertising.

Which ads have been most successful?

A lot of digital marketing agencies also keep their clients in the dark about their retargeting campaigns, leaving creative decisions up to the marketing company. This can result in the business owner having zero control over their advertisements and branding.

At Adit, a digital marketing agency in Houston, TX, we are happy to provide conversion tracking for all our clients’ advertising needs. We understand how important it is for you to know if your digital marketing campaigns are being run effectively.

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