Do you remember years ago when Google decided a mobile website was a must for every business owner? Many businesses immediately went out and invested in a brand new mobile site. However, the newest trend has become “responsive” websites.
What Is Responsive Web Design?
Responsive web design is a newer trend in the last few years that allows a website to automatically respond and change depending on the type and size of a device being used. Have you ever been on a website where you have to pinch, squeeze and scroll just to find what you are looking for? With responsive web design, your website will automatically change to look best on every single device, regardless of how large or small the screen display is.
The Importance of a Responsive Website
- Improved User Experience – Although it is highly important for Search Engines to like your website, it is also important to ensure your customers have a great experience as well. With responsive web design, every user on your site will receive the same experience, regardless of if they are using a mobile phone, a tablet, a laptop or even a TV to view your website.
- Improved Search Engine Rankings – The recent rise of responsive web design importance stems from Google. Not only do responsive websites make it easier to crawl and monitor, but Google also realizes the importance of ranking websites that provide the best customer experience possible.
- Improved Load Times – Improved site speed is important for both Search Engines and your customers. Search Engine algorithms actually take into account how quickly your page is loaded, and we all know customers don’t want to be waiting around. A responsive web design can help you become more visible on Search Engines while also helping you retain potential customers.
- Responsive Design is Cost Effective – Although initially, a responsive website can be a bit costly, it can really help with costs in the long run. For example, say you currently have a separate mobile site, this means whoever is updating your website must do it twice, once on your desktop version and once for mobile. With responsive design, you only have to update one site; it will automatically look best on each device.
Need a Responsive Website?
Are you behind the times? Contact Adit today to discuss how our digital marketing services and responsive web design could help you and your business. We look forward to hearing from you!