Exactly what is SEO, and why does it matter? Well, SEO is the abbreviation for search engine optimization, and when you make efforts to boost your site’s Google rating, that is SEO. In short, if you post a quality blog that people want to read you will improve rankings. However, there are a few ways to get your rankings to soar even higher. The first-page spot on Google will surely flood your site with traffic. But you may wonder how SEO works for blogs.
SEO and Keyword Usage
Keyword usage is the foundation of search engine optimization. The words and phrases that site visitors use to find what they need in Google are keywords. For instances, if you are looking for a place to work out in a new town, you may use, “gyms near me.” That is a keyword phrase.
There are two basic varieties of keywords, short-tail, and long-tail.
Phrases consisting of one to three words are short-tail keywords. People use these when they are not exactly sure of what they are seeking. Short-tail keywords are often used to find general information.
Short-tail searches are not likely to improve your ranking. The problem is that countless websites with strong internet presence compete for these keywords in Google. You may gain more traffic, but it is difficult to rank well with short-tail keywords.
Phrases longer than three words are long-tail keywords. People use these search terms when they know what they want to find. This type of search phrase is used far less frequently.
In most cases, the good thing about long-tail keywords is the lack of competition for them. The result is easy ranking for some blogs, and as you continue to rank high with these keywords, you can expect a boost in combined traffic.
So, Which One Should You Focus On?
Optimize your homepage and category pages for short tail keywords and optimize blog posts for long tail keywords. It is recommended that articles are optimized for longer tail keywords. Aim even higher after you start seeing results.
Optimizing Your Posts for Google
Search Optimization for blogs require two things:
- An understanding of the correct keywords
- Recognizing where to insert them in your writing
That is the simple version of the process; this breakdown is more elaborate:
Brainstorm & Analyze Keywords
Place keywords in your:
- Page title
- Written content
- Meta description
Brainstorming & Analyzing Keyword Ideas
When brainstorming and analyzing what keywords will boost traffic, the first step is to compare your options. The Google Keyword Planner is a good place to start; it is a free resource that anyone can use. Start by finding several potential keywords and click the link to search for new terms and ad group ideas. You will need to explore a few descriptive phrases to figure out which will be most effective for your blog. Keyword research is basically a little guesswork and experimentation.
Optimizing the Post for Google
To improve your chances of getting the best ranking, those new keywords must be strategically placed. The SEO Yoast plugin can help you reach new heights. The process is very straightforward after you install the free or premium version, it will provide an SEO status checklist. The plugin will also allow you to choose up to five focus keywords per page for search ranking.
Optimizing the Images for Google
To optimize your images for better ranking include the keyword in the image filename and the alt tag. The filename should be descriptive and accurate for Google and people searching. It should match the what appears in the picture. To separate words in an image filename, use hyphens.
Handle the alt tag in the same manner. You may be able to use the same descriptive words as the filename without any hyphens.
SEO optimization for blogs and articles doesn’t take much effort. The time you put into it will be well worth it.
In-case you need a professional SEO Optimization service, contact us.