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5 Ways to Change How Your Dental Practice Does Business

As a dentist, your patients’ well-being is at the core of everything you do. You spend hours perfecting your profession because it enables you to provide outstanding care to your patients. You ask your patients to keep up with their dental health and even send reminders of the same. Perhaps a long-overdue question you need to ask yourself is, are you keeping up with your dental practice’s health? If not, how can you turn things around and ensure you’re running a sustainable and robust business?

Let’s begin by exploring several critical questions.

As a dental practice, what do you consider to be the start of a new patient’s journey? Is it when you introduce yourself to the patient for their first dental exam or x-ray or is it when they walk through the door and meet your staff for the first time? The correct answer is, surprisingly, none of the above!

By the time a new and hopeful patient shows up at your dental practice, they have made several crucial decisions based on your dental practice’s online presence. That patient has had to wade through a vast sea of competitor dental offices and has chosen you out of the pack. That’s not a coincidence.

Now, let’s consider the end of the patient journey. When exactly does this happen—is it after the patient leaves your office? No, it’s not! Once the patient steps back into the real world after an appointment at your dental practice, they are bombarded with even more dental marketing campaigns. Every day, there are hundreds, if not thousands, of dental marketing agencies working round the clock to ensure your new patient doesn’t make a subsequent booking at your office. You must fight fire with fire to ensure you attract new patients and retain existing ones.

I have compiled five useful dental practice marketing ideas that will help you guide your patient through their journey.

Make Sure Your Website Utilizes a Mobile-First Design

Most new patients are searching for you on their cellphones. By adopting a mobile-first design, you make it easier for your patients to view your website, interact with it, and request appointments. In a world where convenience is non-negotiable, and bounce rates from mobile-unfriendly websites are staggeringly high, you cannot afford to ignore the mobile user.

Use Google Maps

When a new patient searches for dental terms in your area, the Google search results page shows different types of results, including organic search results and Google Ads. Physical proximity plays a large role in determining which dental practice shows up in organic search results. If physical proximity doesn’t favor you, there are still ways to ensure that you’re seen by new patients searching for your services. Optimizing your Google My Business page and running ads to advertise your excellent reviews are two ways to gain exposure on Google.

Use Retargeting Ads

Have you ever voiced a craving out loud or even thought about something you were desiring, and then suddenly, you start seeing ads about that food or item everywhere? It sounds very creepy, but it is all thanks to an effective marketing concept known as ad retargeting. Ad retargeting involves sending reminders to potential clients (in your case, patients) who visited your website but didn’t take any action, such as booking an appointment or buying a product. Retargeting provides additional points of contact, thus increasing the chances of conversion.

As a dental practice, you can use retargeting Facebook and Instagram ads to increase contact with new patients searching in your areas.

Allow Patients to Book Online Without Calling In

Your new patients are busy and most likely constrained for time. They may not always have the opportunity to call during your business hours. Give your patients the freedom to make a booking when it’s most convenient for them. An efficient, tried-and-tested way to accomplish this is by allowing patients to make online bookings without needing to call in.

Digitize Your Intake Forms

COVID-19 is yet to go away. Some patients are still anxious about visiting the dentist amid an ongoing pandemic. A great way to ease your patients’ concerns is to adopt paperless and touchless patient intake processes. Paperless patient registration ensures increased safety for your patients and staff and is also less time-consuming. Thanks to digital intake forms, your patients and staff don’t have to deal with bulky, messy, and inconvenient paper forms. Your printing costs are likely to go down, and you don’t have to worry about document storage costs either.

When digitizing your intake forms, you must ensure that these are seamlessly integrated with your practice management software to ensure smooth operations.

Gone are the days when dental practices could get away with doing one thing well and expecting spectacular results. As a modern dental practice operating in today’s environment, an All-In-One Marketing Service is essential.

If you’re ready to elevate your dental practice marketing to the next level, get in touch with Adit today for a consultation.

How Texting Is Changing Business

In the past, businesses seeking to reach out to current and potential clients had to rely on traditional marketing means such as flyers, brochures, and mainstream media. With the advent of the Internet, other forms of communication, such as email marketing and social media, came up. Thanks to the increased uptake of smartphones, texting has emerged as yet another powerful communication channel. As a practice owner looking to gain traction and attract paying patients, texting should be on your communication channels list.

Did you know that text messages or texting is the most commonly used smartphone feature? Numerous reputable studies have shown that texting is the most preferred form of communication among Americans younger than 50. Statistic Brain reports that 301,312 texts are sent every second in the United States. In addition, the Pew Research Center revealed that 97 percent of smartphone owners text regularly. These staggering numbers point to the extensive possibilities and opportunities that become available to any business or practice that adopts business texting as a communication mode.

How to Leverage Texting for Your Practice

As marketing transitions into the digital age, communication with patients has transitioned from fax and calls to emails and texts. As this becomes more apparent, having the right systems in place can open up your business to unlimited growth potential. As far as dental offices and other healthcare providers, texting can help you maintain the all-important rapport and open communication lines between you and your patients. After all, you want to be in touch with your patients when they need you and send necessary information in a timely fashion without worrying about being lost in the spam folder.

Communication in a medical practice can be grouped into three broad categories:

  • Appointment reminders
  • Appointment confirmation
  • Patient recall

As a dental or medical practice owner, you already know that your marketing messages are only useful if they reach the intended audience. Research shows that email open rates are at an unimpressive low of 20%, while SMS open rates are as high as 98%. What’s more, most people respond to a text message within 90 seconds while email responses take as long as 90 minutes.
While emails remain a hugely popular channel to reach your patients, it’s clear that text messages are more effective in terms of bypassing the noise and delivering your message directly to your audience.

What Adit Can Do For You

With an effective communication system in place, you can focus on what matters—serving your patients and growing your practice. At Adit, we have carefully designed numerous products that will help you modernize your office and reach your patients effectively. We provide innovative, custom solutions for every challenge that your practice may be facing.

Engage is Adit’s innovative patient texting platform for the modern-day practice that is keen on engaging its patients effectively and effortlessly. Engage meets your practice’s communication needs by connecting you to your patients in real-time.

Engage is HIPAA compliant and allows two-way texting. This way, your patients can easily reach you and respond to your messages. If you always spend a significant amount of time making follow-up phone calls, Adit’s Engage can ease this workload, allowing you to focus more on care-related matters.

If you’ve been struggling to engage your patients, Adit can help you overcome this hurdle. With Engage, you get to reach your patients through a channel that is both comfortable and convenient for them. From millennials to older patients, Engage gives you the right platform to attract and keep your patients’ attention. Better engagement translates into enhanced customer experience and increased patient retention. These directly correlate to your practice’s growth, and with a bigger and better practice, you have more opportunities to serve more people while meeting their needs efficiently.

Are you struggling to keep your patients engaged? Are your emails and phone calls to your patients going unanswered? Would you like to change how you communicate with your patients? If you answered yes, Adit is the ally you need to achieve transformation for your practice.

At Adit, we offer a complementary solution to your modern-day needs. Sign up for Engage—our free patient communication application—and start growing your practice.

Sign up at https://adit.com

The Importance of Reviews and How to Generate More with Pozative

Many years ago, potential clients seeking to know more about a particular brand or business had to rely on personal referrals and recommendations from friends and family. In today’s Internet age, personal recommendations have been replaced by online reviews. Did you know that approximately 9 out of 10 consumers trust an online review as much as a personal recommendation? What’s more, more than 90 percent of consumers reported that they’d avoid a business because of a negative review.

As a dentist, maintaining a positive online reputation is critical. If people are saying bad things about you online, your reputation and brand will suffer quite the hit. After all, nobody wants to visit a dentist that they cannot trust.

As far as online reviews go, one of the gravest mistakes that most dentists make is feeling content with minimal reviews. If you have fewer than 20 reviews on any given platform, then you’re not impactful enough; in regards to establishing trust and credibility with online reviews, quantity matters as much as quality.

How do you ensure a delicate balance between the two?

Allow me to introduce you to Pozative—a cutting edge tool by Adit that allows you to build your online visibility and reputation through authentic, positive reviews by real patients. Pozative is one of the many dental-specific modules of technology that Adit has created to enhance the way you run your dental practice. This technology seamlessly integrates with your practice management system to automatically deliver a text message that prompts your patients to review your dental practice after each visit. This way, you can generate more positive reviews for your practice on the platforms that you’re looking to get noticed on.

Why Online Reviews Matter

Online Reviews Boost Your Visibility

Online reviews start and sustain a conversation around your brand. When ranking and indexing dental practices, Google and other search engines are more likely to position you favorably if you have a high number of positive online reviews. According to Moz, one of the largest SEO databases in the world, online company reviews are estimated to make up to 10 percent of the criteria for how Google displays search results.

Reviews Build Trust and Credibility

Positive online reviews are a powerful tool when it comes to building your brand’s online identity. If your current and previous patients are saying great things about you, then new and potential patients are more inclined to trust you and the services you offer.

Social Proof Drives Sales

People are more likely to visit your dental practice if other people agree that you’re worth a visit. Positive online reviews ensure that your potential patients get the thumbs up or reinforcement that they need to pick the phone and book an appointment with you.

How Pozative Works

Pozative is a simple-to-use yet highly powerful tool that can help you change how patients view your practice. If you want to convert search engine users into paying patients, Pozative is the right addition for your dental practice.

When you sign up for Pozative, you get access to an application that allows you to send quick, customized texts to your patients as soon as they check out of your premises. Once you request a review, you’ll be able to see if the patient has viewed your text or reviewed your practice. Adit’s Pozative technology will post positive reviews to the online platforms of your choice while simultaneously collecting negative feedback that will be sent back to you privately without ever being posted online.

Pozative comes with a user-friendly dashboard that gives you quick access to all relevant stats and reports. Pozative also allows you to connect with your patients beyond reviews by enabling you to send custom messages for campaigns, promotions, and upcoming events.

With our bulk message feature, you can send multiple messages at once. You can also select to send bulk messages to a specific group of patients, e.g., new patients.

Are you an outstanding dental practice that wants to reach the right audience? If you’re currently struggling with online visibility, it may be because you’re not making use of positive feedback. Adit can help you go from obscure to well-known and preferred. We want the world to know about all the fantastic services that you have to offer.

This one is on the house, free of charge!

Create your complimentary Pozative account here https://adit.com/pricing/

Adit Electronic Patient Forms in a Post-COVID Era

The prevailing global pandemic has forced us to rethink how we do business. From department stores to restaurants and healthcare practices, we’ve all had to adapt and innovate on our feet. As experts continue to issue public advisories, many individuals have become increasingly wary of anything that places them at risk of contracting the coronavirus. This includes being in close contact with objects or people who might expose them to the virus.

As a dental or medical practice, how do you ensure that you retain your patients’ trust and confidence and serve them without putting anyone at risk?

Healthcare providers, including dentists, medical spas, primary care centers, and other relevant parties, must adopt strategic measures in response to patient and staff needs. Digitizing your operations in this COVID era is the best way to ensure continuity during and beyond the pandemic. One of the quickest and yet impressively effective ways of digitizing your practice is through electronic patient forms.

Whether you’re onboarding a new patient or seeing a returning one, patient forms are integral to all medical practices. By choosing electronic patient forms, you stand to gain numerous benefits, many of which are passed to the patient.

Benefits of Electronic Patient Forms

Are you considering switching to electronic patient forms? Maybe the statistics coming out of the pandemic might jolt you into action. Since the outbreak of COVID-19, there has been a steep decline in cash transactions and ATM withdrawals, by 40 percent and 90 percent, respectively. This tells you that people worldwide are consciously choosing to forego any undertakings that might put them at risk of infection. It’s reasonable to expect this caution to extend beyond the pandemic.

As a dental or medical practice, electronic patient forms offer numerous, significant advantages, including:

Enhanced Efficiency and Patient Satisfaction

We can all agree that nobody likes long waiting times and that filling patient forms at every visit is frustrating and draining. With electronic patient forms, your patients can supply relevant information before their appointment at their convenience. This way, you’ll have all the pertinent information you need to prepare for the appointment. The result is enhanced workflow efficiency, shorter treatment times, and increased patient satisfaction.

Ease of Sharing and Collaboration

If your dental or medical practice has several health professionals who need to work collaboratively, then you need a system that supports this. Electronic patient forms are easier to share, and your patients and staff don’t have to walk around your practice carrying a bunch of papers. When all health or dental professionals can view a patient’s complete information, they get a comprehensive view of the patient, which significantly improves their professional interaction.

Accuracy of Data Captured

Sometimes, patients may struggle to provide or remember the correct information when filling physical forms in the waiting rooms. With electronic patient forms, your patients are in a better position to supply accurate information since they can cross-check any details at their convenience, e.g., by referring to past treatment documents and prescriptions, etc.

What’s more, with electronic patient forms, you don’t need your office staff to transcribe any patient data from one format to another. This further eliminates the room for error, thus ensuring only accurate information is captured in your database.

Safety and Security

Physical forms can get lost or end up in the wrong hands. Electronic patient forms offer a greater degree of security since you can put in place security controls to guarantee the privacy and integrity of patient information. Please note that electronic patient forms must be HIPAA compliant, or else your practice might end up attracting legal battles and incurring hefty penalties. Adit Patient Forms are made with the healthcare industry in mind and are HIPAA compliant.

Less Paperwork

Less paperwork means that you don’t have to worry about printing and scanning costs. You also will not have to lose sleep over physical storage space, since everything is stored electronically.

How Adit Can Help

If you’re ready to switch from traditional paper forms to electronic patient forms, we encourage you to reach out to Adit right away. Adit’s Patient Forms are what you require to modernize your practice today.

Here’s what Adit can do for you:

  • Automate your front desk tasks by converting your current forms to an electronic version. You can choose to build your custom forms from scratch or choose one of our pre-built templates.
  • Integrate your electronic forms with your practice management software. This way, data submitted by your patients via the electronic forms is directly populated in your PMS/EHR software.
  • Create forms that are accessible via any device for your patients’ convenience. We build your patient forms in any version you require, be it desktop-friendly, tablet-friendly, or mobile-friendly.
  • Enable review of submissions. We know that patients may sometimes inadvertently send inaccurate or incomplete information. We give you the option of reviewing patient forms before importing it to your PMS/EHR.

Adit Patient Forms also give you the option of choosing to enable eSign, a capability that allows your patients to sign their forms electronically. We utilize military encryption to safeguard the integrity of the data shared via Patient Forms.

Do you want to digitize your practice by making electronic patient forms a part of your operations? Contact Adit today and let us get you started on the process of transforming your patient experience.

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