Goal: By using high-quality images of both the doctors and the ER itself, we’ve established the practice as one that provides quality service. We made the website easy to navigate so users can continuously engage with the site and these aspects, in turn, impact the likelihood of users checking in.
Strategy: we created an ad campaign that matches the information conveyed on the website in order to establish consistency and credibility on the website. This, in turn, has an impact on users remembering the ER and likely going there when the appropriate circumstance arises.
We created a website that has many buttons for users to engage with and understand this free-standing ER is the most efficient and reliable in the area. We also displayed the consistent physicians immediately on the homepage to establish familiarity and trust of potential patients as this is a quality small towns value. We also created a gallery that shows the facility to show the high-quality location as well as created a functional way for users to send in inquiries regarding the ER.