Deductions: Antoine Dental is located in an area that has more than three practices offering Free New Patient Exam specials. Based on this, we concluded that there are a lot of fee-for-service patients and that the area is a very price conscious area. Also, Antoine Dental runs a lot of TV ads, so we knew they could pull patients from a larger area.
Strategy: We targeted patients in the general Houston area by targeting keywords like “Dentist in Houston.” We also brought to focus their Free New Patient Exam to price-compete with surrounding competitors. Most importantly, we focused on bringing to focus their 2000+ 5-Star reviews to make them stand out from the competition.
Results: We rank top 5 for the keyword “Dentist in Houston” and number one for “dentist near me” (within a 5-mile radius of their practice). Antoine Dental books more than 150 patients from Adit’s efforts online.