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Dental SEO in 2021: What You Need to Know to Be Successful

As the backlash from a long year of shutdowns due to the COVID-19 pandemic comes to an end, many dental practices are looking to make a smooth transition into a fruitful year ahead. Although it may appear that everything has changed in your everyday operations, from mandatory mask policies to limited capacity and even finding new ways to retain your current clientele, there is one thing that has stayed true through trying times—the power of marketing through a successful SEO strategy. In this article, we will break down how to achieve online success. By following these simple steps, you can ensure that your practice stays ahead of the game in 2021.

SEO and Your Dental Practice

SEO is a term that stands for “Search Engine Optimization.” As I’m sure you know, this is a commonly used term that defines how your business is optimized (listed) online. A successful SEO strategy leads to your business ranking highly on Google for searches in your competitive area. Ranking highly on search engines can help you book patients searching for keywords related to your services.

Keywords in Dentistry

In the ever-changing conversation on SEO strategies and dental marketing, one thing has been consistent through the search engine era: the effectiveness of keywords. A keyword is used to define the content found on your page in relation to the area in which your search should be found. The smaller the area and the more unique the keyword, the better chance you will have of ranking for that term when it is typed into a search bar. The larger the area and the more general the search is, the more difficult it will be to rank for that specific search term.

Content is Crucial in Dentistry

Content is king! In a digital world saturated with boring, generic textbook content that lacks keywords, having well-crafted custom content will set you apart in your industry. Content breaks down to multiple categories and includes but is not limited to your service pages, blogs, videos, social media posts, and even bios. When creating content and blogs, it is important to remember that your titles and text will be picked up in searches. That means you should write your content how you would search for it.

Business Listings

When it comes to your dental practice, one of the most important pieces of the SEO puzzle is domain authority. Domain authority is a search engine ranking score from 1-100, which helps predict how likely your website is to come up in search results. This score is taken from combining your total traffic and consistency through any and all related search engines. Making sure your business is properly listed throughout the internet is key to stating your presence online.

Generating Reviews for your Dental Practice

The year is 2021, and I am a patient with access to dozens of qualified dentists near me. Which one I choose is easily determined by what my Google search results suggest, what location is most convenient, and which practice has the most positive reviews. I’m sure that by now, your practice can appreciate the power of a positive review. The question is simply, “How do I generate positive reviews?”

The solution to generating reviews so that you can build a positive reputation on Google, Facebook, Yelp, and anywhere a review is needed is to automate the process through text and email. Technology takes care of your heavy lifting, and now you are generating reviews in your sleep. For more information on easy review generation, visit https://adit.com/pozative/.

Following these simple steps in SEO optimization will ensure your practice’s growth online in 2021. For more questions in accelerating your patient acquisition, visit us at adit.com. Where we not only specialize in booking patients for your dental practice, we guarantee it.

Why Should My Dental Practice Run Google Ads?

Are you using Google Ads to increase your dental practice’s online visibility? If not, you’re missing out on what could be a robust and highly successful marketing platform for your dental office. It’s nowhere close to an overstatement to say that Google Ads may be the best strategy to generate new patients that your dental practice is neglecting.

Many dentists wrongly use their personal preferences to predict the effectiveness, or lack thereof, of marketing campaigns. Too often, I hear, “I don’t click on Google Ads when I see them, so I just want to focus on the organic section of Google to generate patients.”

The downside of this approach is that it locks you out of numerous opportunities to be seen by new patients.

Google Ads are an optimal approach to new patients’ acquisition, whether you’re a start-up practice or long-established and looking to help fill your new associates’ schedule. Over 70 percent of Google’s annual revenue comes from Google Ads, so you can be sure that Google is keen on continuously optimizing these campaigns to guarantee effectiveness.

Faster Results

An outstanding benefit of a well-run Google Ads campaign is that the results are instant. Any seasoned SEO guru attempting to bring your website from page three of Google to page one organically will tell you that it takes time, often 8 to 12 months, to be exact, depending on how competitive your market is. There’s no good reason to sit on the sidelines that whole time while your competitors are taking all of the new patients from online searches. If you enlist a qualified dental marketing team to produce a robust and successful marketing campaign for you using Google Ads, you can begin to see new patients the same day you launch the campaign.

Measurability

My favorite quote when discussing marketing strategy is, “If you can’t measure it, you can’t improve it’.  This statement was said by Peter Drucker, one of the greatest business management experts of all time. This quote should be the lighthouse that every dental practice uses to navigate their marketing campaigns. Too many practices today are throwing spaghetti at the wall and hoping it sticks. Not only is this wasteful, but it’s also a highly unpredictable and often unsuccessful strategy that cannot be relied upon to bring in new patients.

Many practices are unaware of the channels through which their new patients are finding them. What’s more, many practices are also in the dark regarding how much money they invest in a specific campaign to generate a new patient. Measurability is a priceless benefit of Google Ads. With proper tracking analytics, you can track your expenditure down to the cent and figure out what you’re spending to acquire a new patient with Google Ads. With this information, you can go further and cross-reference your patient records and determine how much revenue was produced by that patient. This way, you have a clear view of your Google Ads return on investment (ROI). This invaluable data allows you to know with certainty how to scale your budget and where to allocate your marketing funds.

Through proper tracking metrics, you can anticipate a precise “Cost Per Acquisition” to generate a new patient from Google Ads and use that data to project what you need to spend in your Google Ads to hit a goal of new patients. For instance, let’s put your average Cost Per Acquisition over the last three months at $100. If your goal is to see an additional ten new patients the following month, it follows that you need to add approximately $1,000 to your Ads budget to attain this goal.

Cost Control

Google Ads is one of the few marketing mediums where you only pay if there is a direct interaction of interest with your practice. If you’re running a radio or television ad, you’re paying for every time your commercial is aired. If you invest in a direct mail campaign, you’ll pay per mail address without a guarantee that anyone will ever look at your marketing brochures. With Google Ads, money comes out of your pocket only if someone clicks on your ad, which is known as “Cost Per Click.” The Cost Per Click model is an ideal way to advertise because if a potential patient is looking for “dental implants near me” and clicks on your ad for dental implants, it’s very likely that they’re interested in that service. If someone only sees your Ad but doesn’t click on it, you pay nothing—that is called an “impression” and costs you nothing.

These free impressions have their value as they boost your brand awareness. Let’s say I Google search “dentist near me,” and I see your Google Ad on top of the search engine results page, then again in the map pack, and yet again on the organic section. Let’s also say that your competitor is only ranking organically, thus showing up in one place as compared to your three spots. You just won out on a 3 to 1 brand awareness war, which typically leads to the potential patient choosing you out of instinctual credibility.

What Next?

There are many more reasons to run Google Ads for your dental practice. Still, you must choose a qualified dental marketing company that understands dentistry to run a Google Ads campaign for you. Too many times, I’ve had clients say, “I tried Google Ads myself for a few months and didn’t see a return, so I stopped.”. That’s because there is a science behind it.

Adit is a dental marketing company that has been running Google Ads for dentists for more than a decade and has collected data from over 800 dental practices on what works and what doesn’t. Adit is well-positioned to effectively generate new patients and get the most out of your budget. Reach out to Adit today for a complimentary marketing analysis of your area and a complimentary demo for us to show you how we can improve your current new patient growth strategy.

5 Ways to Change How Your Dental Practice Does Business

As a dentist, your patients’ well-being is at the core of everything you do. You spend hours perfecting your profession because it enables you to provide outstanding care to your patients. You ask your patients to keep up with their dental health and even send reminders of the same. Perhaps a long-overdue question you need to ask yourself is, are you keeping up with your dental practice’s health? If not, how can you turn things around and ensure you’re running a sustainable and robust business?

Let’s begin by exploring several critical questions.

As a dental practice, what do you consider to be the start of a new patient’s journey? Is it when you introduce yourself to the patient for their first dental exam or x-ray or is it when they walk through the door and meet your staff for the first time? The correct answer is, surprisingly, none of the above!

By the time a new and hopeful patient shows up at your dental practice, they have made several crucial decisions based on your dental practice’s online presence. That patient has had to wade through a vast sea of competitor dental offices and has chosen you out of the pack. That’s not a coincidence.

Now, let’s consider the end of the patient journey. When exactly does this happen—is it after the patient leaves your office? No, it’s not! Once the patient steps back into the real world after an appointment at your dental practice, they are bombarded with even more dental marketing campaigns. Every day, there are hundreds, if not thousands, of dental marketing agencies working round the clock to ensure your new patient doesn’t make a subsequent booking at your office. You must fight fire with fire to ensure you attract new patients and retain existing ones.

I have compiled five useful dental practice marketing ideas that will help you guide your patient through their journey.

Make Sure Your Website Utilizes a Mobile-First Design

Most new patients are searching for you on their cellphones. By adopting a mobile-first design, you make it easier for your patients to view your website, interact with it, and request appointments. In a world where convenience is non-negotiable, and bounce rates from mobile-unfriendly websites are staggeringly high, you cannot afford to ignore the mobile user.

Use Google Maps

When a new patient searches for dental terms in your area, the Google search results page shows different types of results, including organic search results and Google Ads. Physical proximity plays a large role in determining which dental practice shows up in organic search results. If physical proximity doesn’t favor you, there are still ways to ensure that you’re seen by new patients searching for your services. Optimizing your Google My Business page and running ads to advertise your excellent reviews are two ways to gain exposure on Google.

Use Retargeting Ads

Have you ever voiced a craving out loud or even thought about something you were desiring, and then suddenly, you start seeing ads about that food or item everywhere? It sounds very creepy, but it is all thanks to an effective marketing concept known as ad retargeting. Ad retargeting involves sending reminders to potential clients (in your case, patients) who visited your website but didn’t take any action, such as booking an appointment or buying a product. Retargeting provides additional points of contact, thus increasing the chances of conversion.

As a dental practice, you can use retargeting Facebook and Instagram ads to increase contact with new patients searching in your areas.

Allow Patients to Book Online Without Calling In

Your new patients are busy and most likely constrained for time. They may not always have the opportunity to call during your business hours. Give your patients the freedom to make a booking when it’s most convenient for them. An efficient, tried-and-tested way to accomplish this is by allowing patients to make online bookings without needing to call in.

Digitize Your Intake Forms

COVID-19 is yet to go away. Some patients are still anxious about visiting the dentist amid an ongoing pandemic. A great way to ease your patients’ concerns is to adopt paperless and touchless patient intake processes. Paperless patient registration ensures increased safety for your patients and staff and is also less time-consuming. Thanks to digital intake forms, your patients and staff don’t have to deal with bulky, messy, and inconvenient paper forms. Your printing costs are likely to go down, and you don’t have to worry about document storage costs either.

When digitizing your intake forms, you must ensure that these are seamlessly integrated with your practice management software to ensure smooth operations.

Gone are the days when dental practices could get away with doing one thing well and expecting spectacular results. As a modern dental practice operating in today’s environment, an All-In-One Marketing Service is essential.

If you’re ready to elevate your dental practice marketing to the next level, get in touch with Adit today for a consultation.

Why You Need Responsive Web Design

Do you remember years ago when Google decided a mobile website was a must for every business owner? Many businesses immediately went out and invested in a brand new mobile site. However, the newest trend has become “responsive” websites.

What Is Responsive Web Design?

Responsive web design is a newer trend in the last few years that allows a website to automatically respond and change depending on the type and size of a device being used. Have you ever been on a website where you have to pinch, squeeze and scroll just to find what you are looking for? With responsive web design, your website will automatically change to look best on every single device, regardless of how large or small the screen display is.

The Importance of a Responsive Website

  • Improved User Experience – Although it is highly important for Search Engines to like your website, it is also important to ensure your customers have a great experience as well. With responsive web design, every user on your site will receive the same experience, regardless of if they are using a mobile phone, a tablet, a laptop or even a TV to view your website.
  • Improved Search Engine Rankings – The recent rise of responsive web design importance stems from Google. Not only do responsive websites make it easier to crawl and monitor, but Google also realizes the importance of ranking websites that provide the best customer experience possible.
  • Improved Load Times – Improved site speed is important for both Search Engines and your customers. Search Engine algorithms actually take into account how quickly your page is loaded, and we all know customers don’t want to be waiting around. A responsive web design can help you become more visible on Search Engines while also helping you retain potential customers.
  • Responsive Design is Cost Effective – Although initially, a responsive website can be a bit costly, it can really help with costs in the long run. For example, say you currently have a separate mobile site, this means whoever is updating your website must do it twice, once on your desktop version and once for mobile. With responsive design, you only have to update one site; it will automatically look best on each device.

Need a Responsive Website?

Are you behind the times? Contact Adit today to discuss how our digital marketing services and responsive web design could help you and your business. We look forward to hearing from you!

Facts You Should Know About Social Media for Businesses

Did you know that social media sites have actually existed since 1997? Six Degrees, a social media site, allowed users to upload photographs, create a profile and even connect with other users from around the world. However, social media really took off in the last couple of years. In this day and age, it can be highly important for your business to have a presence online, especially on social media sites. There are, however, some facts you should know about social media before you begin.

You can reach a HUGE audience.

You’ve probably heard that there are a lot of people are on social media, whether it is Facebook, Instagram, Twitter or even Snapchat. But did you know that there are currently 2.34 billion users on social media currently and the numbers are continuing to grow?

When you properly use social media you can target the exact audience you desire, whether you are looking for young adults in Houston or middle-aged women in Florida.

You don’t have to use every social media platform.

Many business owners believe that in order to be successful online, they need to be present on every social media platform, this, however, is not true. Depending on your type of business, target audience and budget it can actually be smarter to focus on one social media platform effectively than all of them ineffectively.

If you want to be seen, you need to pay.

For quite a few years, it was quite possible to be seen by your target audience without having to fork over too much money, however paying to be seen has become more prevalent recently. Although you can spend time creating posts, it may end up being a waste of time if you are missing your target audience.

Our Houston Social Media Marketing Can Help

Want your business to have a presence online but have no idea where to start? Adit, a digital marketing agency in Houston, TX is happy to provide social media marketing for any platform. Whether you are interested in Facebook, Google or even Instagram we’d be happy to help. Contact us today to discuss how our digital marketing services can help your business online.

Measuring Ad Effectiveness in the Digital World

When it comes to owning a business, digital advertising has become a bit of a must in recent years. Today we’ll focus on pay-per-click advertising, with AdWords being the most commonly used among business owners. Paid advertising such as AdWords allows business owners to pay only when a potential customer interacts with the advertisement, increasing chances of conversion and a better return-on-investment than other forms of advertising. Wondering how exactly you can measure the effectiveness of your digital ad campaigns? Follow along!

Set Your Goals

Prior to any digital advertising campaign, it is important to establish what your goals are for the campaign. Are you trying to gain a certain number of new customers? Sell a certain amount of a product? Introduce a new service? Measuring the effectiveness of your advertisements against your goals can be a useful way to measure the effectiveness.

Measuring Brand Awareness

You can measure brand awareness by looking at direct traffic to your business website. Direct traffic means the visitor typed your URL/domain directly into the search bar of their browser (no search engines, links or social media posts). Tools such as Google Trends can also show you search data about your specific business name as well.

Purchase Influence

When launching a new ad campaign, it is important to look at your sales before, during and after in order to gain an accurate measurement of purchase influence generated by the advertisements along with your return-in-investment. Be sure to pay particular attention to any products or services that are being targeted by your campaign.

Customer Interaction

If the ad campaigns you are running are featured on social media sites such as Facebook, it is also possible to track any customer interaction. Be sure to monitor whether your advertisements are getting the interaction and engagement you are expecting. If not your campaign may not be worth the investment.

Partnering with Adit

At Adit, we are experts in all things digital marketing including measuring our effectiveness. Adit is also proud to offer a pay-per-performance model; we offer a 30-day money back guarantee. Want to know if your digital advertising campaign is effective? Contact our digital marketing agency in Houston today!

Questions You Should Be Asking Your Retargeting Provider

When it comes to digital marketing, most business owners are completely clueless when it comes to what they are actually paying for. Have you asked your retargeting provider any questions about your retargeting campaign and advertisements? If not, you may be wasting your time and money! Here are some key questions you should ask your retargeting provider and why they are important.

How much of my budget is being spent directly on advertising?

When it comes to advertising, it isn’t uncommon for a marketing firm to charge up to 40-60% of your budget leaving the difference between what you are paying each month and how much is actually being spent on your advertising quite different. Your digital marketing company should be able to provide you with exact numbers on when, where and why your money is being spent.

How much of my retargeting budget is spent per product/service?

When it comes to retargeting advertisements, the goal is to target a customer who has shown interest in your business, services or products. It can be important to make sure your business is targeting the appropriate customers with the appropriate products. If certain products are selling quite well and ranking well organically, your business may be wasting money targeting customers with the wrong products or services.

Which websites are my advertisements being run on?

When it comes to running digital advertising campaigns, the location they are appearing can also be extremely important. Certain websites may not be ideal for targeting customers, and you should always be aware of where your business is advertising.

Which ads have been most successful?

A lot of digital marketing agencies also keep their clients in the dark about their retargeting campaigns, leaving creative decisions up to the marketing company. This can result in the business owner having zero control over their advertisements and branding.

At Adit, a digital marketing agency in Houston, TX, we are happy to provide conversion tracking for all our clients’ advertising needs. We understand how important it is for you to know if your digital marketing campaigns are being run effectively.

Why Are Businesses Afraid of SEO?

When it comes to online SEO (Search Engine Optimization), many business owners are skeptical and afraid. Whether they are a new business or a business that has been scorned by a previous SEO company, there are quite a few reasons why people are afraid of SEO:

SEO isn’t magic, unfortunately.

Many business owners think that SEO is like magic and they will instantly have insane traffic, online success and a lot of profit. This, unfortunately, is not the case. SEO takes time for results, especially when you are doing it yourself. When it comes to SEO, persistence is key. With new ranking factors, competitors and changes on the internet, it is best to have on-going SEO maintenance which can address any of these factors to ensure your website has the highest chances of ranking possible.

SEO is time-consuming.

For many new business owners, SEO can seem like a long, complicated and time-consuming process. And, while this is the case, every factor does not need to be done at the same time to properly optimize your website and see results.

When it comes to reducing time and being able to focus on your business, hiring a Houston digital marketing agency can be a great choice. A digital marketing agency has the experience, knowledge and time to optimize your website properly and continuously research the latest algorithm changes and trends. An SEO agency in Houston can focus on your online presence while you focus on what you do best: running your business.

SEO is complex.

If you are new to SEO, it probably seems extremely complex. It is estimated that there are over 200 factors Google takes into account when ranking websites. So how exactly are you supposed to address each of these factors? As mentioned above, focusing on one factor at a time can help.

Interested in addressing each factor Google takes into account at once? We’d recommend hiring a Houston internet marketing company who has the experience and education to properly address each ranking factor.

SEO is an invaluable marketing strategy. However, it takes patience, time and persistence to be effective. Find yourself without the means to stay on top of your SEO? Contact our Houston digital marketing agency today. We’re always happy to help!

Should You Upgrade Your E-Commerce Site to Magento 2?

Even though Magento 2 has been available since 2015, a large portion of e-commerce business owners is still using Magento 1.x versions. Are you contemplating upgrading your Magento version to Magento 2?

If you are running Magento 1.x smoothly, without problematic features and is not an outdated version, it may not be that pressing of a matter. However if you are experiencing any performance issues with your Magento 1.x version or it is outdated, it is definitely time to upgrade! It may also be a wise decision to upgrade to Magento 2 if you plan on starting a new e-commerce business or you want to implement bigger modifications to Magento.

What is New in Magento 2?

Magento 2 provides numerous new features, innovations, and opportunities that can benefit your e-commerce business. Wondering what the benefits of upgrading to Magento 2 are?

Enhanced Performance & Improved Scalability

With Magento 2, your homepage, product pages, and category pages can load in less than 1.5 seconds, way faster than the standard 2-3 seconds. This is done even without frontend caching! The loading speed of your site is now even factored into your search engine rankings.

SEO Friendly & Responsive

Along with the enhanced performance which will benefit SEO, Magento 2 has a responsive frontend design. This means it will be easy to browse no matter what device your potential customer is using, improving customer experience along with your search engine ranking.

More Simple Product Management

With Magento 2, they have made the process of creating new store products easier, guiding you through a step-by-step process. You can even upload product videos along with product photos in Magento 2!

All-In-One Dashboard

In Magento 2 they have also simplified the most important information into one convenient dashboard. You can see lifetime sales, top searches, most viewed products, average order amount and even financial data. With the new Magento 2 dashboard, you can see an overall picture of your business easier.

5 Web Design Tips for New Businesses

Are you launching a start-up business? Thinking about creating a new business website? Before you start, here are some helpful web design tips to keep in mind:

Create Adaptive Content

Responsive design and adaptive content are an essential part of owning a website these days. Not only do potential customers expect your website to look and work flawlessly on any device, search engines do too! For instance, certain content may be better off hidden on mobile devices, highlighting the most important information, converting your customers. But regardless of what you do, make sure your message is clear across any device.

Stick to Your Brand

For a lot of start-up businesses and websites, it can be hard to pinpoint your “brand.” However, it is extremely important. As you build an audience, they will learn who and what your brand is and expect to see that in everything you do.

Stand Out

With more businesses joining the online world, it can be difficult to stand out from the rest of the crowd. Selecting color schemes that aren’t often used, large imagery, bold elements and even videos can help make you stand out. Try different things to see what you like and what you don’t, and figure out what works best for your website and business.

Use Social Media Wisely

A lot of start-up businesses seem to think you need to be present on every social media site; this, however, is far from the truth. It is much better to utilize select platforms which benefit your business than to have empty, dead profiles across every site. When linking to profiles from your site, customers have also become accustomed to the usual, generic buttons, so try spicing it up a bit!

Correctly Navigate Customers

Another huge mistake many start-up websites make is not properly navigating customers. Where you want your customers to go and how they find information should be obvious and easy. If potential customers can’t learn about your product, service or business, they may find another business—your competitors!

Need help creating your new website for your start-up business? Contact our digital marketing agency to see how we can help with our web design services!

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