Paid Ads: When marketing Clarity Laser Vision Centre, we first began by using Google paid ads to target those patients who were actively searching for corrective laser treatment. Our campaign was successful in targeting quality leads, however, the cost per acquisition was quite high per patient.
Facebook Ads: We ventured into Facebook Marketing and leveraged the high-quality videos and photos for ad campaigns and promoting a free laser eye treatment consultation. Within a few days, we lowered the cost per acquisition by more than 70% while also targeting a much larger audience size with virtually no other competitors.
SEO: With a few weeks, Clarity was on the first page of Google organically thanks to our strategies. Today, Clarity books more than 70% of their patients online.
We created a visually appealing website to capture the branding of clearer and enhanced vision. We used high definition images to illustrate what their services can do for patients looking to do this procedure as well as gave them access to testimonials and videos about the centre to paint a clearer picture and allow them to engage with the website.