We wanted to focus on the Lakewood Area because we knew we were up against Signature Care, a well-known competitor in the market. We decided to focus on those who were looking for an ER on search. We achieved our goal by competing and beating Signature Care using advanced NAP listings. We also built out a strong local community backlinking strategy. We were able to outbid Signature Care and converted patients at a higher rate thanks to a revamped website. Frontline ER’s Dallas location now books over 50 patients a month due to our marketing efforts.