All new internet business owners are challenged with the task of figuring out how to draw in a relevant audience. If your website lacks a steady flow of online traffic you won’t generate sales. You need traffic to test out sales strategy components. If you attempt to roll out a large campaign without prior testing to ensure the process will prompt the maximum number of followers to become buyers, you may lose money, credibility and appear unprofessional to future affiliates and partners.
There is a vicious cycle in place for newcomers: Prior to promoting a big campaign to generate traffic, your sales technique needs to be tested, but it can’t be tested without traffic. Here is a four-step plan to help you get started driving website traffic cheaply and fast.
Before you start boosting traffic to your site, it is critical that these four important aspects of your sales strategy be tested:
• Test your sales copy, particularly your headline, benefits, guarantee and CTA,
• Make sure your order process is user-friendly, suitable for the least internet savvy buyer
• Use opt-in offers to capture user’s information
• Site navigation, the buying process should be completed in less than three clicks
To get started the easiest solution is to buy traffic through pay-per-click of PPC search engines. This process works like an auction, competitors bid for top ranking positions based on the most valuable keywords of choice. When a visitor searches for that keyword or phrase and clicks through to your website, you pay a fee.
After you have tested your website with a small amount of PPC visitors, the best way to increase traffic flow is to roll out your campaign on a wider scale. Start with Findwhat and Yahoo Search Marketing. Consider moving to Enhance Interactive, Kanoodle, or LookSmart as you begin to increase your bidding investment. Google AdWords is also a great choice for gaining instant traffic. As soon as you pay your ad goes up and the action begins.
You have already bid for higher ranking in PPC search engines, now is the time to drive traffic through organic directories and search engines. Powerhouses like Yahoo! and Google are still valuable sources of cost-free traffic for your site.
The challenge is achieving an effective ranking for your most popular keywords. Make
sure the spiders locate your website and add it with search results. Spiders are programs that visit online sites, reviews their pages and additional data, to create entries for a
search engine web index. You can submit or suggest your website to all of the major
There is no end to the number of potential buyers you can reach when an affiliate website promotes
your product or service. An affiliate is simply a reseller. You pay a fee for every buyer your affiliate refers to you. You only pay a commission when a sale is completed. There is no upfront cost and low risk. The reseller will send consumers to your website through links, banner ads, etc., and keep track of all the referrals electronically.
In addition to all of the listed strategies, there is an infinite number of ways you can increase traffic and improve your conversion rate. Before you take the plunge, do a lot of research and understand all of your options. Hone in on one or two highly effective marketing plans and master them well.