The objective of the site was to get people to sign up for a medical marijuana license by giving them same-day resources. For the logo we used a modern typeface with a natural and medically combined icon. To keep the site looking clean and organic we used a green and white color palette with greenery backgrounds and elements taken from the logo. We used photos to help portray the medical and health side of Lyte.
We built LYTE on Shopify with minimal customization. Because LYTE was not licensed to sell their products directly, we had to put the products on their site and then link each product to their distributors. We still needed to be able to manage inventory, product descriptions, and images on the website. So use Shopify because of the easy CMS and low upkeep costs.