MOC, or My Optometrist Calgary, started as a group of full-scope, progressing optometry practices. It poses as an umbrella clinic that represents four independent vision care facilities: Health Plus Optometry, Three Hills Optometry, South Calgary Eyecare, and Sunridge Vision Centre.


Goal: To gain exposure for all four clinics online, drive more patients through online bookings, and establish My Optometrist Calgary (MOC) as an elite Optometrist Clinic.

Reputation Build-Up: When MOC came to Adit their average review rating across all 4 clinics was 1.7 on 15 reviews. Immediately, we started reaching out to their customers and asking for more reviews. Within 8 weeks MOC was boasting 4+ star reviews on all of their mediums.

SEO: Through diligent SEO techniques we were able to rank MOC twice on the first page for Optometrist Calgary and other related keywords. Their SEO campaign alone generates more than 300 patients a month!

Paid Ads: By ranking on the first page of Google consistently, we were able to cut the costs of the paid ads by 80%. MOC dominates their market today by covering 4 spots on Page 1 when you look up Optometrist Calgary.

Social Media: By creating a unique look book feature within the website we were able to add creative touches to the social media campaigns and retarget marketing ads, which helps set MOC apart from other optometry practices and the retail side of the industry.


With the combination of the shape of an eye and a personalized 5 color palette, MOC became a widely recognized logo accompanied by a beautifully branded website. The outline and aspects of the logo are incorporated throughout the site and social materials. Along with the ability to book an appointment online, patients can easily find up-to-date information on optometry technology, MOC’s services and doctors, eye health, and more. Not only concerned with the eye conditions, MOC makes it a point to provide fashion forward lenses which we reflect in the style of the website.

My Optometrist Calgary