case studies: Naturally White

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Naturally White is a franchise that sells in-office and at-home teeth whitening solutions for clients wanting a more radiant, confident smile. Their original office is in Houston, TX, but since opening in 2012, they have established multiple locations throughout Texas and California.

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Marketing

Their marketing is launching in the Fall of 2017 so stay tuned to learn about our strategy and outcome!

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Creative

Setting up the initial framework for Naturally White’s new site, we created a proper sales funnel and added more branding elements. We also incorporated a subtle color palette and more photos from their recent shoot to make the site more inviting. The store locator, online store and checkout process needed to be redone and optimized for customer usage.

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Programming

  • We built Naturally white on Magento because of certain customizable features they wanted. Some of the custom features we build include:
  • Connecting to their Booker system to integrate online appointments with their system in each of their locations.
  • Built a framework to give wholesalers a separate pricing and list of products.
  • Created a store locator functionality so that consumers can search for a location
  • Integrated GIFs across the website to make the content more engaging

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