22 April 2016

Optimize Your SEO Keyword Searches

Optimize Your SEO Keyword Searches

Effective SEO is dependent on those short keyword phrases that are very specific to your product or service. Consumers choose particular key phrases to hunt down the exact items they want to research and purchase. In marketing these important tools are referred to as long-tail keyword searches.

Specialized search keywords will provide more targeted results. This provides for a more efficient search, making it easier for the viewer to find what they are seeking without having to weed through generic fluff.

To achieve the best user-experience for your customers it is necessary to choose the right SEO keywords for your webpage. With some research and the proper tools, this process can be easy.

How to find Keywords

Before beginning your research to track down the best keywords, first consider what is relevant and if it applies, location.

It is necessary for your keywords be to very specific. Relevance is the most important factor to consider. Focus on what your specialty service is or a more detailed aspect of your product. For example, someone marketing pizza and the hot seller is deep dish with a secret sauce, the relevant SEO keywords would be “deep dish pizza secret sauce”” as opposed to just “pizza” or “deep dish pizza.”

Customers may still find your website eventually by using a less relevant search, but they would have to spend some time combing through pages of useless information. Always choose the most relevant long-tail keywords to optimize the search process.

A second important factor to think about is location. For businesses that operate from one physical location, you may choose to include location-based keywords on each page. For those that function in several locations, it is a good idea to have individual websites for each locale. Keywords containing your business name, function and location should be relevant to each site.

If you need some direction on how to find keywords, it is best not to guess. There are many SEO keyword research tools available to aid in your pursuit.

Research Tools

Google offers several free keyword research tools. The AdWords tool, Keyword Planner, is a good choice if you have an AdWords account. Otherwise you will need to set one up in order to use the tool.

The process is simple, just enter either one or several keywords into the Keyword Planner and Google will generate a variety of relevant keywords along with an update on how these words are being used by the competition. You also have the option to use your web address to search for SEO keywords.

Google Trends is another free option. You can input a bunch of keywords and sort by location, history, and category. After you enter the information it will produce results that demonstrate the amount of web interest there is around a specific keyword, why there is interest, and where the traffic is originating. All of this is included with a list of similar keywords.

There are many more research tools to choose from, some are free, other services are available for a fee. Each offers something a little different. Investigate your options and start optimizing your company’s SEO keyword searches.