27 April 2018

Questions You Should Be Asking Your Retargeting Provider

Questions You Should Be Asking Your Retargeting Provider

When it comes to digital marketing, most business owners are completely clueless when it comes to what they are actually paying for. Have you asked your retargeting provider any questions about your retargeting campaign and advertisements? If not, you may be wasting your time and money! Here are some key questions you should ask your retargeting provider and why they are important.

How much of my budget is being spent directly on advertising?

When it comes to advertising, it isn’t uncommon for a marketing firm to charge up to 40-60% of your budget leaving the difference between what you are paying each month and how much is actually being spent on your advertising quite different. Your digital marketing company should be able to provide you with exact numbers on when, where and why your money is being spent.

How much of my retargeting budget is spent per product/service?

When it comes to retargeting advertisements, the goal is to target a customer who has shown interest in your business, services or products. It can be important to make sure your business is targeting the appropriate customers with the appropriate products. If certain products are selling quite well and ranking well organically, your business may be wasting money targeting customers with the wrong products or services.

Which websites are my advertisements being run on?

When it comes to running digital advertising campaigns, the location they are appearing can also be extremely important. Certain websites may not be ideal for targeting customers, and you should always be aware of where your business is advertising.

Which ads have been most successful?

A lot of digital marketing agencies also keep their clients in the dark about their retargeting campaigns, leaving creative decisions up to the marketing company. This can result in the business owner having zero control over their advertisements and branding.

At Adit, a digital marketing agency in Houston, TX, we are happy to provide conversion tracking for all our clients’ advertising needs. We understand how important it is for you to know if your digital marketing campaigns are being run effectively.