No business can exist without customers. It is a constant challenge for companies to touch upon new methods to drive traffic to their websites or campaigns they are running via social media.With the evolution of modern technology and business platforms, it has become crucial for online marketers to have an aligned with the digital marketing transition. By coming up with creative tactics to target at an online audience, more companies are able to add to their pre-existing brick-and-mortar. Here are some ways your company can capitalize on an integration between a physical company and their online representation.
Nowadays, email addresses are a part of one’s social identity. As online purchases have become quite common, it has become advantageous to send receipts in emails as well. Even in store or offline purchases, customers have the option to get the receipts sent to their email address. This saves a lot of hassle in organizing exchange information, and the client always has a ready-to-go proof of purchase. The customer can further choose to have the receipt email printed, and keep it with them forever. Additionally, the company’s email, and furthermore, the company itself, receives more acknowledgment and reach.
Customers will feel more inclined to buy from a store if there’s a special discount or promotional offer. Knowing this crucial fact is what can separate profit from loss, when your company’s sales are concerned. Tying in with the first method, emails can include a platform for the company to send updates to the customers, regarding any new sales, reductions, or seasonal offers. This increases the overall reach through a social medium, and increases chances of being recommended by the customers involved in this method. A trick here could be to offer special discounts through emails or coupons only, so the customers will have an incentive to get the company’s email address or collect the coupons, just to take advantage of the offers.
Unless your company has a platform on a social media website, chances are your business won’t be doing too good in the long run. Social helps get the word out on brands and companies that are trying to gauge an online crowd. Since most people nowadays are avid internet users, it is a smart choice to create pages or profiles on sites like Facebook and Twitter so the customers can stay in-tune with any updates the company might post. This will also allow the customers to involve with the company and state their opinions, thus providing valuable insight on how you can make your company bigger and better.