Are you thinking about or have already started a cannabis company? Realize that advertising your new business and products is quite difficult online? Although more and more states in the United States are legalizing marijuana (especially medical cannabis), many advertising platforms don’t actually allow you to pay to advertise on their networks, implementing restrictions. So how exactly are you supposed to reach customers online if promotions aren’t allowed?
When it comes to digital marketing, Google is probably the first company that comes to mind. For cannabis companies, however, Google policy does not allow for the promotion of dangerous “products or services”, which include recreational drugs, whether they are chemical or herbal. It is completely possible however to optimize your cannabis website organically to find customers that are searching online.
When it comes to social media advertising, Facebook is highly popular. Unfortunately, Facebook policy does not allow that promotion of any illegal or recreational drugs. This doesn’t mean however that your business cannot make posts about cannabis! If you search on Facebook for marijuana or cannabis, you’ll see tons of organic results.
When it comes to advertising your cannabis company on Facebook, just make sure to post engaging, worthwhile content that receives attention, seeing as you can’t pay to get it!
Another one of the highly popular social media platforms, Twitter also does not allow the promotion of:
Due to these policies, cannabis companies are also not allowed to promote on the Twitter platform. However, searching marijuana or cannabis does yield organic results. Make sure your content is engaging as attracting customers will be more difficult without paid advertising.
Much like the other social media platforms, Reddit, YouTube, Snapchat, and Pinterest all also have policies against the paid promotion of cannabis and cannabis-related products. Pinterest does, however, allow for paid promotion of “Hemp CBD” which contains no THC.
Not sure how exactly to market your cannabis company online? Contact Adit today! We provide a range of services which can help you find more customers online.