Dental Marketing Trends To Try In 2023

Dentistry is expected to grow by up to 12% in the next 7 years. Competition in this hyper-inflated economy is already intense, so what can dentists do to stay ahead of the curve in 2023? Here are 5 trends you may want to consider:

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The shift from print to online advertising has already begun and is here to stay. Online marketing (Google Ads, Email Campaigns, Social etc) is the most cost effective way to attract new patients and boost your clinic’s reputation.

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Social platforms are a great way to generate reviews and patients, but you don’t have to learn the latest TikTok dance to be successful at it. Focus on creating a steady stream of informative, video-driven content that speaks to your core audience.

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Go beyond reviews and leverage your star patients for more in-depth testimonial videos and stories. These pieces of content gold can be used on your website, social media platforms, email campaigns and other marketing materials.

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If your website has looked and operated the same since 2021 or before, it’s time for a refresh. Practices with user-friendly websites that offer online appointment scheduling have higher bookings and fuller schedules.

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Drive traffic to your newly optimized website organically by investing in SEO which improves your practice’s listing and ranking online.

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Dental Marketing Trends To Try In 2023

Dentistry is expected to grow by up to 12% in the next 7 years. Competition in this hyper-inflated economy is already intense, so what can dentists do to stay ahead of the curve in 2023? Here are 5 trends you may want to consider:

The shift from print to online advertising has already begun and is here to stay. Online marketing (Google Ads, Email Campaigns, Social etc) is the most cost effective way to attract new patients and boost your clinic’s reputation.

Digital Advertising

Social platforms are a great way to generate reviews and patients, but you don’t have to learn the latest TikTok dance to be successful at it. Focus on creating a steady stream of informative, video-driven content that speaks to your core audience.

Social Media Video Content

Go beyond reviews and leverage your star patients for more in-depth testimonial videos and stories. These pieces of content gold can be used on your website, social media platforms, email campaigns and other marketing materials.

Patient Testimonials

If your website has looked and operated the same since 2021 or before, it’s time for a refresh. Practices with user-friendly websites that offer online appointment scheduling have higher bookings and fuller schedules.

Website Optimization

Drive traffic to your newly optimized website organically by investing in SEO which improves your practice’s listing and ranking online.

Search Engine Optimization (SEO)

More 2023 SEO Strategies