As smartphone use becomes more and more widespread, businesses need to consider optimizing their marketing campaigns for the mobile world. Mobile marketing is the act of marketing towards a mobile audience, or to people who will be viewing your campaigns on their phones. Contrary to what you might think, you can’t always use the same marketing tactics for your mobile audience that may work on a desktop. Here are three things to consider when developing a mobile marketing strategy for your business.
1. Different audiences require different tactics.
What works for one industry might not work for everyone. For example, retail stores often offer a texting program where subscribers receive coupons directly to their phones via SMS. However, your audience might benefit from email communication instead.
Stay on top of the mobile marketing trends in your industry by evaluating what your competitors are doing and finding a way to make it work for you. That way you’ll see what’s already working for other companies, and you can implement those strategies when marketing to your audience.
2. Appearance matters.
The way your website looks on a desktop won’t be the way it looks on a phone. It’s important to optimize your site and any communications so that your customers can get the full experience on a smaller screen. If an email or a link isn’t easy to read and understand, they’ll click away before you can sell to them. A mobile marketing company can help you with this if you don’t know where to start.
3. Put yourself in your customers’ shoes.
How does the way you use your smartphone differ from the way you use your desktop computer? For one, you usually use your phone on the go. This could mean less time to read large chunks of text, so you might want to make your mobile marketing campaigns shorter or include more pictures so people don’t get overwhelmed by a block of text. Thinking about the way your customers are using their smartphones can help you uncover the marketing strategies that will work best for them.
If you don’t have the technology or the time to make sure your mobile marketing pops on a smartphone screen, consider outsourcing to a mobile marketing agency. Adit is ready to put our marketing mastery to use for your company. Contact us today!