Why Are Businesses Afraid of SEO?

Why Are Businesses Afraid of SEO?

When it comes to online SEO (Search Engine Optimization), many business owners are skeptical and afraid. Whether they are a new business or a business that has been scorned by a previous SEO company, there are quite a few reasons why people are afraid of SEO:

SEO isn’t magic, unfortunately.

Many business owners think that SEO is like magic and they will instantly have insane traffic, online success and a lot of profit. This, unfortunately, is not the case. SEO takes time for results, especially when you are doing it yourself. When it comes to SEO, persistence is key. With new ranking factors, competitors and changes on the internet, it is best to have on-going SEO maintenance which can address any of these factors to ensure your website has the highest chances of ranking possible.

SEO is time-consuming.

For many new business owners, SEO can seem like a long, complicated and time-consuming process. And, while this is the case, every factor does not need to be done at the same time to properly optimize your website and see results.

When it comes to reducing time and being able to focus on your business, hiring a Houston digital marketing agency can be a great choice. A digital marketing agency has the experience, knowledge and time to optimize your website properly and continuously research the latest algorithm changes and trends. An SEO agency in Houston can focus on your online presence while you focus on what you do best: running your business.

SEO is complex.

If you are new to SEO, it probably seems extremely complex. It is estimated that there are over 200 factors Google takes into account when ranking websites. So how exactly are you supposed to address each of these factors? As mentioned above, focusing on one factor at a time can help.

Interested in addressing each factor Google takes into account at once? We’d recommend hiring a Houston internet marketing company who has the experience and education to properly address each ranking factor.

SEO is an invaluable marketing strategy. However, it takes patience, time and persistence to be effective. Find yourself without the means to stay on top of your SEO? Contact our Houston digital marketing agency today. We’re always happy to help!