Goal: To book more patients and establish Eyedeology as the leader in Dry Eye Care in Calgary and create a comprehensive and high-converting website.
SEO: We were able to rank them on the first page of Google for “Optometrist Calgary” amongst other keywords. This is because of our aggressive off-page optimization, keyword-rich blogging strategy, and keyword optimization on their website. Because we were able to rank Eyedeology for these relevant keywords, the cost per click has become a lot cheaper.
Paid Ads: We ran highly targeted ad campaigns to potential patients searching for a variety of eye care treatments and booked patients at a very low cost per acquisition. We leveraged the doctor’s experience in dry eye treatment amongst other things in her ad copy which gave her an edge in her campaigns.
Results: Went from booking no patients online to booking 50+ patients a month and established her as the go-to optometrist for dry eye care in Calgary.
Eyedeology wanted to integrate a subtle form of an eye into a logo along with the color orange with no other parameters. Coming up with a rounded color gradient wheel with a different colored center gives off the effect of an eye coming into focus. This mark has become extremely recognizable in the Calgary area. Bringing in a dark purple and brown complimented the orange, and all the pages were designed as if opening a folder. It was important to this clinic to provide patients with a lot of information on their site as well as all the videos Dr. Farrah has been a part of.