Eyedeology began with Dr. Farrah’s ambition to run her own practice in Downtown Calgary. She began her practice in 2012 within a multidisciplinary clinic called Centennial Clinic. The multidisciplinary comprises of general, optometry, dental, and chiropractor services. Because of Calgary’s cold weather, there are many cases of Dry Eye Syndrome amongst Calgarians. Thus, Eyedeology aspired to become the leading Dry Eye Clinic in Calgary. They came to us looking for a firm that could not only fill their patient list, but could establish Eyedeology as the leader in dry eye care.


Goal: To book more patients and establish Eyedeology as the leader in Dry Eye Care in Calgary and create a comprehensive and high-converting website.

SEO: We were able to rank them on the first page of Google for “Optometrist Calgary” amongst other keywords. This is because of our aggressive off-page optimization, keyword-rich blogging strategy, and keyword optimization on their website. Because we were able to rank Eyedeology for these relevant keywords, the cost per click has become a lot cheaper.

Paid Ads: We ran highly targeted ad campaigns to potential patients searching for a variety of eye care treatments and booked patients at a very low cost per acquisition. We leveraged the doctor’s experience in dry eye treatment amongst other things in her ad copy which gave her an edge in her campaigns.

Results: Went from booking no patients online to booking 50+ patients a month and established her as the go-to optometrist for dry eye care in Calgary.


Eyedeology wanted to integrate a subtle form of an eye into a logo along with the color orange with no other parameters. Coming up with a rounded color gradient wheel with a different colored center gives off the effect of an eye coming into focus. This mark has become extremely recognizable in the Calgary area. Bringing in a dark purple and brown complimented the orange, and all the pages were designed as if opening a folder. It was important to this clinic to provide patients with a lot of information on their site as well as all the videos Dr. Farrah has been a part of.