Within social media there are elements to be mastered and understood in order to use these online platforms to your advantage. One of the ways to connect to followers and create a distinct identity for your brand to be remembered is to use hashtags. Initially tapping into trending hashtags that are relevant to your business or brand is a good way for people to find you on social media websites, but eventually created your own catchy and unique hashtags can establish recognition by followers as well as competitors or industry leaders.
What is a hashtag? A hashtag is a twitter feature that helps to spread awareness or information among different social media formats in addition to organizing the website as a whole. It is represented by a pound symbol or number sign (#) and a word or phrase following it. Studies on social media trends have shown that using hashtags such as #buylocal or #success can help businesses receive double the amount of online traffic they normally have.
The key is to keep the hashtag simple and to the point as this will ensure your tag is search-engine friendly and easier to come across. Using #marketingwiz in comparison to #themarketingguru makes a world of difference in who will actually use that hashtag and the likelihood of someone coming across your page in a search. Using hashtags for promotional purposes is also a popular trend to bring an event or contest to the attention of a high volume of followers. The hashtag is a simple tool that can be universally used to help people learn about your business!