Back Bay Family Dental is located in D’Iberville, MS, a small town just north of Biloxi, Mississippi. Being located in a small town right off the gulf, Back Bay wanted to been seen as a trusted figure locally while maintaining their fun, coastal lifestyle, so we used a photo of the bay as a background image along with a team photo on the home page. In order to make the office more recognizable locally, we used the logo as much as we could in the web design.
Strategy: Being conveniently located in Biloxi, Back Bay Family Dentistry was in a position to pull patients from neighboring areas including D’Iberville and Gulf Coast, so we targeted keywords in those areas along with other neighboring towns.
Results: Today, Back Bay Family Dentistry ranks in the top 3 for most dentist related keywords in Biloxi, D’Iberville, and Gulf Coast. Best of all, their Cost Per Acquisition of each patient from Google Adwords is under $50! Back Bay Family Dentistry books so many patients that they have to occasionally pause their ads because of lack of availability in their schedule.
Back Bay Family Dentistry is a practice located in Biloxi, Mississippi. Biloxi is located on the coast, so they wanted the website to have a water or wave feel to it: notice the wave-like vectors across the website.
What makes their practice so great is that they have a great staff and a convenient location, so we focused on this throughout the website as well.
Offer ends May 31, 2022, and is limited to prospective customers who participate in a Adit services demonstration and are actively employed by a dental practice. by May 31, 2022. No purchase of Adit services is required. The $50 Amazon gift card will be emailed to the company participating in the demo within 4 weeks of completion of the demo. Offer may not be combined with any other offers and is limited to one (1) gift card per office. Offer is not available to current customers or to prospective customers or individuals that have participated in a Adit demo during the prior six (6) months. Recipient is responsible for all taxes and fees associated with receipt and/or use of the gift card as well as reporting the receipt of the gift card as required under applicable federal and state laws. Adit is not responsible for and will not replace the gift card if it is lost or damaged, is not used within any applicable timeframe, or is misused by the recipient. Adit is not responsible for any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from the recipient’s participation in the promotion or receipt or use of the gift card. Recipient agrees to indemnify, defend and hold harmless Adit from and against any and all claims, expenses, and liabilities (including reasonable attorney’s fees) arising out of or relating to a recipient’s participation in the promotion and/or recipient’s acceptance, use or misuse of the gift card. This offer is sponsored by Adit Communications, Inc. and is in no way sponsored, endorsed or administered by, or associated with Amazon.
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