Back Bay Family Dental is located in D’Iberville, MS, a small town just north of Biloxi, Mississippi. Being located in a small town right off the gulf, Back Bay wanted to been seen as a trusted figure locally while maintaining their fun, coastal lifestyle, so we used a photo of the bay as a background image along with a team photo on the home page. In order to make the office more recognizable locally, we used the logo as much as we could in the web design.


Strategy: Being conveniently located in Biloxi, Back Bay Family Dentistry was in a position to pull patients from neighboring areas including D’Iberville and Gulf Coast, so we targeted keywords in those areas along with other neighboring towns.

Results: Today, Back Bay Family Dentistry ranks in the top 3 for most dentist related keywords in Biloxi, D’Iberville, and Gulf Coast. Best of all, their Cost Per Acquisition of each patient from Google Adwords is under $50! Back Bay Family Dentistry books so many patients that they have to occasionally pause their ads because of lack of availability in their schedule.


Back Bay Family Dentistry is a practice located in Biloxi, Mississippi. Biloxi is located on the coast, so they wanted the website to have a water or wave feel to it: notice the wave-like vectors across the website.

What makes their practice so great is that they have a great staff and a convenient location, so we focused on this throughout the website as well.