Strategy: Being conveniently located in Biloxi, Back Bay Family Dentistry was in a position to pull patients from neighboring areas including D’Iberville and Gulf Coast, so we targeted keywords in those areas along with other neighboring towns.
Results: Today, Back Bay Family Dentistry ranks in the top 3 for most dentist related keywords in Biloxi, D’Iberville, and Gulf Coast. Best of all, their Cost Per Acquisition of each patient from Google Adwords is under $50! Back Bay Family Dentistry books so many patients that they have to occasionally pause their ads because of lack of availability in their schedule.
Back Bay Family Dentistry is a practice located in Biloxi, Mississippi. Biloxi is located on the coast, so they wanted the website to have a water or wave feel to it: notice the wave-like vectors across the website.
What makes their practice so great is that they have a great staff and a convenient location, so we focused on this throughout the website as well.