Brechon Dental is located in Belvidere, Illinois, a small town just outside of Rockford, Illinois. Being located in a small town, Brechon Dental wanted the focus to be on their staff and their roots in the community, so we put a gallery on the home page that showed their staff and how homey the office was. To compete against the neighboring dentists, we also decided to run a Free New Patient Exam.
Strategy: Being in a rural area, we knew there weren’t a lot of searches for a dentist specifically in Belvidere, so we created a plan to pull patients from the outskirts of Rockford and other neighboring towns.
Results: This, along with the New Patient Special, really helped us generate Brechon Dental patients in areas where nobody knew they even existed! We leveraged Pozative to build their reviews as well. Today, Brechon Dental’s patient flow is streamlined because they rank 1st or 2nd for almost all dental related keywords in Belvidere and surrounding towns.