Goal: We needed to build an efficient marketing campaign that convinced parents that Kids U’s program was worth twice it’s competitors tuition rates.
Strategy: In order to encourage parents who had children that fell under Kids U’s target audience, we started off by creating a content-rich, educational website that outline Kids U’s program and explained to parents why early childhood education is so important.
– we ran an efficient online SEO, Adwords campaign that targeted parents looking for a quality preschool program
– we built a strong Facebook campaign that targeted working professionals who were expecting or had young children
Results: Today Kids U has 8 locations and counting opened, with 85% of enrollments coming in ONLINE. Two of their locations filled up within three months of opening. The remaining locations filled up before even opening! When we started, Kids U only had a vision and today it is a brand and an inspiration to the Calgary Early Childhood Education System.
Kids U has very strong elements of branding throughout its digital and print media. The design is crafted to appeal to parents and children alike. As a parent, conducting a lot of research before committing to a daycare or preschool facility is essential. Kids U is designed to direct users to get the answers they are looking for in an easy to navigate web design. Based off a Montessori method of education, Kids U’s style includes colorful pages and icons to demonstrate the creative learning that their program instills in children.