Measuring Ad Effectiveness in the Digital World

When it comes to owning a business, digital advertising has become a bit of a must in recent years. Today we’ll focus on pay-per-click advertising, with AdWords being the most commonly used among business owners. Paid advertising such as AdWords allows business owners to pay only when a potential customer interacts with the advertisement, increasing chances of conversion and a better return-on-investment than other forms of advertising. Wondering how exactly you can measure the effectiveness of your digital ad campaigns? Follow along!

Set Your Goals

Prior to any digital advertising campaign, it is important to establish what your goals are for the campaign. Are you trying to gain a certain number of new customers? Sell a certain amount of a product? Introduce a new service? Measuring the effectiveness of your advertisements against your goals can be a useful way to measure the effectiveness.

Measuring Brand Awareness

You can measure brand awareness by looking at direct traffic to your business website. Direct traffic means the visitor typed your URL/domain directly into the search bar of their browser (no search engines, links or social media posts). Tools such as Google Trends can also show you search data about your specific business name as well.

Purchase Influence

When launching a new ad campaign, it is important to look at your sales before, during and after in order to gain an accurate measurement of purchase influence generated by the advertisements along with your return-in-investment. Be sure to pay particular attention to any products or services that are being targeted by your campaign.

Customer Interaction

If the ad campaigns you are running are featured on social media sites such as Facebook, it is also possible to track any customer interaction. Be sure to monitor whether your advertisements are getting the interaction and engagement you are expecting. If not your campaign may not be worth the investment.

Partnering with Adit

At Adit, we are experts in all things digital marketing including measuring our effectiveness. Adit is also proud to offer a pay-per-performance model; we offer a 30-day money back guarantee. Want to know if your digital advertising campaign is effective? Contact our digital marketing agency in Houston today!