30 April 2018

Measuring Ad Effectiveness in the Digital World

Measuring Ad Effectiveness in the Digital World

When it comes to owning a business, digital advertising has become a bit of a must in recent years. Today we’ll focus on pay-per-click advertising, with AdWords being the most commonly used among business owners. Paid advertising such as AdWords allows business owners to pay only when a potential customer interacts with the advertisement, increasing chances of conversion and a better return-on-investment than other forms of advertising. Wondering how exactly you can measure the effectiveness of your digital ad campaigns? Follow along!

Set Your Goals

Prior to any digital advertising campaign, it is important to establish what your goals are for the campaign. Are you trying to gain a certain number of new customers? Sell a certain amount of a product? Introduce a new service? Measuring the effectiveness of your advertisements against your goals can be a useful way to measure the effectiveness.

Measuring Brand Awareness

You can measure brand awareness by looking at direct traffic to your business website. Direct traffic means the visitor typed your URL/domain directly into the search bar of their browser (no search engines, links or social media posts). Tools such as Google Trends can also show you search data about your specific business name as well.

Purchase Influence

When launching a new ad campaign, it is important to look at your sales before, during and after in order to gain an accurate measurement of purchase influence generated by the advertisements along with your return-in-investment. Be sure to pay particular attention to any products or services that are being targeted by your campaign.

Customer Interaction

If the ad campaigns you are running are featured on social media sites such as Facebook, it is also possible to track any customer interaction. Be sure to monitor whether your advertisements are getting the interaction and engagement you are expecting. If not your campaign may not be worth the investment.

Partnering with Adit

At Adit, we are experts in all things digital marketing including measuring our effectiveness. Adit is also proud to offer a pay-per-performance model; we offer a 30-day money back guarantee. Want to know if your digital advertising campaign is effective? Contact our digital marketing agency in Houston today!

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Josh Gosnell

Josh Gosnell

Vice President of Revenue

Josh has made a career working with large DSO organizations and leveraging his extensive sales experience to build partnerships with influential doctors and organizations within the dental industry. He travels the US as an expert guest speaker in medical seminars teaching doctors how to streamline their practices with the latest technology.

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Offer ends January 31, 2023, and is limited to prospective customers who participate in a Adit services demonstration and are actively employed by a dental practice. by May 31, 2022. No purchase of Adit services is required. The $50 Amazon gift card will be emailed to the company participating in the demo within 4 weeks of completion of the demo. Offer may not be combined with any other offers and is limited to one (1) gift card per office. Offer is not available to current customers or to prospective customers or individuals that have participated in a Adit demo during the prior six (6) months. Recipient is responsible for all taxes and fees associated with receipt and/or use of the gift card as well as reporting the receipt of the gift card as required under applicable federal and state laws. Adit is not responsible for and will not replace the gift card if it is lost or damaged, is not used within any applicable timeframe, or is misused by the recipient. Adit is not responsible for any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from the recipient’s participation in the promotion or receipt or use of the gift card. Recipient agrees to indemnify, defend and hold harmless Adit from and against any and all claims, expenses, and liabilities (including reasonable attorney’s fees) arising out of or relating to a recipient’s participation in the promotion and/or recipient’s acceptance, use or misuse of the gift card. This offer is sponsored by Adit Communications, Inc. and is in no way sponsored, endorsed or administered by, or associated with Amazon.

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