Memorial Heights Emergency Room is a free-standing emergency center in Houston, TX. The stand-alone ER boasts of their blended health center model that combines the support services of a hospital with the conveniences of a high-end private practice.
When a person has an emergency, impulse says to look for the nearest hospital and go there. The process of finding this hospital or ER allowed stand-alone ER clinics like Memorial Heights ER to enter the marketing scene. Here’s what we did:
PPC: We first targeted all local searches in relation to The Heights (the area), emergency rooms (ERs), hospitals, etc. Our objective was to first learn what patients in the area are searching when they look for an ER. We then tracked which of these patients would actually convert to Memorial Heights ER. We tracked this by looking at how many of these people checked in on the website, called, and/or checked out the location.
SEO: Once we learned which keywords were converting best, we started an SEO campaign to rank Memorial Heights ER on these keywords.
FB Ads:The biggest problem the stand-alone ER industry has is that patients subconsciously look up a big hospital when they have an emergency without realizing that stand-alone ERs can provide more personalized-care, the same certified-physicians, and with no wait times! Our objective on Facebook was to educate the local communicty about Memorial Heights ER and the benefits of going to a stand-alone ER over a larger hospital.
Results: Memorial Heights ER books more than 60 patients from our online efforts! We scaled their budget from $250 a day to $5000 per day!
After Memorial Heights chose the logo from the samples we designed for them we made the website straightforward for potential patients to navigate quickly and easily, after all, they would be visiting for emergencies. We used flourishes from the logo as elements of design and now Memorial Heights as the nicest, up-to-date ER site in their area.
Offer ends December 10, 2023, and is limited to prospective customers who sign an annual agreement before June 30, 2023. The $300 Amazon gift card will be emailed to the company owner or established representative within 4 weeks of signing the annual agreement. Offer may not be combined with any other offers and is limited to one (1) gift card per office. Offer is not available to current customers or to prospective customers or individuals that have participated in a Adit demo during the prior six (6) months. Recipient is responsible for all taxes and fees associated with receipt and/or use of the gift card as well as reporting the receipt of the gift card as required under applicable federal and state laws. Adit is not responsible for and will not replace the gift card if it is lost or damaged, is not used within any applicable timeframe, or is misused by the recipient. Adit is not responsible for any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from the recipient’s participation in the promotion or receipt or use of the gift card. Recipient agrees to indemnify, defend and hold harmless Adit from and against any and all claims, expenses, and liabilities (including reasonable attorney’s fees) arising out of or relating to a recipient’s participation in the promotion and/or recipient’s acceptance, use or misuse of the gift card. This offer is sponsored by Adit Communications, Inc. and is in no way sponsored, endorsed or administered by, or associated with Amazon.
Cut your software bill by up to 60% when you merge everything your dental office needs to run under one roof.