MARKETING
In terms of marketing Dr. Argaez’s patient booking process was diverse and we found that both Spanish-speakers, as well as English-speakers, were searching for her services in the area of Pearland.We were able to successfully target those users and have created an increasingly efficient ad campaign to gain patient bookings online for her practice.
CREATIVE
We created a website to emulate the ambiance and aesthetics of her dental practice as it has calming colors and tones. We also used images that would be geared towards her target demographic and highlighted specific specials Dr. Argaez offers to her patients. The site is also fully translated into Spanish as a huge chunk of her patients are Hispanic.
