MARKETING
Goal: We needed to book patients for Preferred Urgent Care as well as establish them as the house-hold brand for parents in Katy when it came to Urgent Care.
SEO: We got Preferred Urgent Care on page 1 organically on the map and the listings section. We focused heavily on business submissions, keyword relevancy, and creative blogging.
PPC: Being ranked page 1 organically allowed us to bid for premium keywords at a fraction of the cost.
Results: We’re on page 1 of Google 3 to 4 times! Preferred Urgent Care went from not having a website to booking more than 150 patients a month online!
CREATIVE
For Preferred Urgent Care we wanted to redesign their website in a way that showed patients all their basic needs would be covered quickly. We focused on their competitive edge including that they were open 7 days a week, they started offering x-rays, and no wait time. In a family-oriented area we incorporated a kid-friendly color palette, photos the practice had taken, and icons to break up the content. Their site stands out amongst every competitor and has made their foot traffic increase immensely.
