Is your business lacking quality leads? Do you oﬀer a great product or service but still have trouble getting exposure online? With our search engine optimization (SEO) services, we can help build the foundation that will allow you to become an industry leader!
Understanding Search Engines
When someone online decides to search for information using a search engine such as Google, Bing, or Yahoo!, the search engine puts together a ranked list of links according to their relevance to the search term, and popularity—or how frequently people visit the link.
For example: when you search for “how to maintain healthy teeth,” you’ll likely see results from WebMD or the Mayo Clinic. Why? Both organizations have content on their websites related to “maintaining healthy teeth,” making them extremely relevant to your search term. In addition, both organizations are linked to hundreds and even thousands—and possibly millions—of other sites across the web, which boosts their popularity online. (And that’s not to mention that they are recognized as the information leaders when it comes to a variety of health topics.) At Adit, we strive to make sure that your business achieves and maintains a position as an information leader in your industry so that you can stand out among the rest.
What is search engine optimization?
SEO is an area in digital marketing that focuses on increasing your business’ visibility on these search engine results by improving your website’s rankings. There are multiple technical and creative ways to impact these rankings—from building links to adding updated, relevant content on your site. However, the end goal is the same: to increase awareness about your business in search engines and users, and drive more qualiﬁed traﬃc to your site.