Goal: Dr. Cabrera at Smile Artist Dentistry wanted implant patients. His experience in implants and the fact that they handled implant cases all in-house was a big competitive edge, so we structured our website and content to focus on these factors and built Smile Artist as a brand that stood out from the rest.
SEO: We have focused heavily on ranking Smile Artist for keywords that are most relevant to the geographic area they are in (South Houston). Today, when a patient searches for a dental implant doctor in South Houston, Smile Artist is always there!
Paid Ads: We started our campaign targeting general and geographic keywords like “dentist near me.” Once we found success in running ads to these keywords, we were able to allocate more marketing funds towards the specific services like implants.
Results: Today, Dr. Cabrera sees 15 to 25 dental implant cases every month thanks to his digital campaigns.
Starting with the logo, Smile Artist wanted something without a tooth while incorporating aspects of their name and their reputation for creating beautiful smiles. After several versions, we came to a cursive typeface with a sort of framed color to reflect an artist’s canvas. The site pulls colors from their office and demonstrates the relaxed atmosphere they provide their patients. With a focus on cosmetic dentistry, we brought the framed element onto every page.