As we travel further into the digital age, marketing efforts become more reliant online than off. That’s not to say that traditional marketing no longer works; rather, online marketing has grown to become an important asset to a business’s success in addition to traditional marketing. One of the most recent online marketing efforts that’s starting to boom is through social media.
Social Media Marketing
Social media marketing (SMM) is a type of internet marketing that uses different social networks for marketing communication and branding. There are numerous benefits to using social:
Listening Power: The audience you’re looking to market your product or service to is most likely active online in some form or fashion. Through social media, you can see their online content to learn more about them and the things that they care about. Remember, you’re trying to reach a real person, not just another customer.
Branding: There’s no better way to show people online who you are and what you’re all about than branding through social media. This is your business’ opportunity to show your brand’s voice. The audience you’re most interested in should be attracted to what you have to say online.
Increase in Sales Leads and Generation:If people like what you post online, they’re more likely to share that content with other people like them. This would be the equivalent to traditional marketing’s “word of mouth.” This gives you the chance to be on top of potential sales leads that your followers provide you with.
An important thing to remember is that social media marketing is not to be used primarily for promotion. Nothing turns people off more than seeing a company’s ad cluttering their feed. If you want to reach your audience, you have to connect with them. Be willing and open to start conversations if you have to. Share their content. Comment on posts that may relate to your product/business. The more personable you are with people online as a business, the more approachable and desirable you’ll appear.