14 September 2016

The Importance of Communication in SEO Agencies

The Importance of Communication in SEO Agencies

When businesses reach out to SEO firms for marketing assistance they tend to expect them to perform miracles. If an SEO agency appears to employ a team of superior level tech-savvy individuals, they will stand out high above the competition. It seems as if so many clients believe that the more complex the SEO firm’s pitch is, and the less they understand, the more likely the SEO campaign will be great.

However, it is wrong and potentially dangerous to consider SEO agencies based solely on advanced technical capabilities. You may be setting yourself up for an epic SEO campaign failure.

What is SEO skill?

Clearly, there are credible SEO agencies that claim to have technical expertise and have proven their capabilities. But, amongst the reputable firms are many imposters who only appear to be offering the same quality and skill set. Like in any business, the world of SEO hosts a plethora of shady contenders who are much more interested in emptying your wallet, then boosting your ranking. Unfortunately, most clients are not knowledgeable enough to discern the skill level off SEO firms.

Is skill all an SEO firm needs?

In addition, technical proficiency won’t help you gain organic SEO visibility if the firm focuses their time and resources on more lucrative clients. If you are looking only at high-tech SEO agencies, they might not have the time nor the desire to work hard to get you the best results.

Why does communication matter?

If your organic SEO doesn’t communicate well, it will fail.

  • If the SEO firm you choose isn’t one to communicate regularly, you won’t know exactly what they are doing to earn your payments.
  • You may start to feel helpless and confused dealing with a non-communicative agency that is supposed to be helping you.
  • SEO campaigns can be very involved with many hands dipping in the pot, more so than ever. Ongoing reviews and discussionsare vital. Without them, your SEO campaign will never amount to anything.

Creating a successful SEO campaign requires a communicative approach. Necessary steps include:

  • Seeking client input for relevant and meaningful content, both onsite and offsite
  • Regular feedback from the client as content is produced, so it can be improved upon continuously
  • In order to produce relevant content that will convert, SEO agencies must first understand the ever-changing business objectives, target audiences, products, and more
  • Clients require the ability to follow along, see what tasks have been completed and how the results have affected their organic SEO

More than just an annual review meeting is necessary to scratch off all of the aforementioned tasks. Clients should look for a highly qualified campaign manager with communication experience. Otherwise, you risk having key components overlooked, severely damaging your SEO campaign. In addition, an SEO firm that lacks communication skills is tough to do business with and build relationships. It is much more productive when a client looks forward to meetings and phone calls, rather than awaits them with dread.

Good communication is the key

In life, as well as in business, all relationships fail without good communication practices. One of the primary skills a client should look for when researching SEO agencies is an established track record for utilizing high communication standards.

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Ali Jhaver

CEO

After spending 10 years helping dentists grow their practices, Ali witnessed the time and money dentists were wasting on outdated, fragmented technology that negatively impacted sustainable growth and the overall patient experience. So he developed Adit - a user-friendly SaaS platform that centralizes everything a practice needs to operate and simplifies the business of dentistry so doctors can get back to the medicine.

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