Varallo Orthodontics

Marketing

Strategy: Because the practice specializes in orthodontics, we wanted to make sure to target patients specifically looking for an orthodontist or who were interested in braces. For this reason, we chose to leverage search and discovery on Google and Facebook, respectively. First, we used Google AdWords to target patients generally interested in braces, Invisalign, or who were looking for a new orthodontist.

Since a large percentage of patients in need of orthodontics are typically children, we decided to use Facebook ads to target parents in nearby neighborhoods with kids ages 8-18. The whole campaign was built around Varallo Orthodontics’ $90/Month affordable financing.

Results: Thanks to our marketing efforts, Varallo Orthodontics has received a high ROI on advertising spend because they continue to book even more Invisalign and braces patients every month!

Creative

Varallo Orthodontics needed an updated website with more branding and focus on their 2 locations. We used a specific color palette pulled from the inside of their offices and created a directional movement with the sections on the website that also reflected their logo. It was fun creating a site that both children and adults enjoy!

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Last Updated: April 30, 2022

Offer ends May 31, 2022, and is limited to prospective customers who participate in a Adit services demonstration and are actively employed by a dental practice. by May 31, 2022. No purchase of Adit services is required. The $50 Amazon gift card will be emailed to the company participating in the demo within 4 weeks of completion of the demo. Offer may not be combined with any other offers and is limited to one (1) gift card per office. Offer is not available to current customers or to prospective customers or individuals that have participated in a Adit demo during the prior six (6) months. Recipient is responsible for all taxes and fees associated with receipt and/or use of the gift card as well as reporting the receipt of the gift card as required under applicable federal and state laws. Adit is not responsible for and will not replace the gift card if it is lost or damaged, is not used within any applicable timeframe, or is misused by the recipient. Adit is not responsible for any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from the recipient’s participation in the promotion or receipt or use of the gift card. Recipient agrees to indemnify, defend and hold harmless Adit from and against any and all claims, expenses, and liabilities (including reasonable attorney’s fees) arising out of or relating to a recipient’s participation in the promotion and/or recipient’s acceptance, use or misuse of the gift card. This offer is sponsored by Adit Communications, Inc. and is in no way sponsored, endorsed or administered by, or associated with Amazon.

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