Village ER | Adit

Memorial Village ER is a freestanding, state-of-the-art, 24-hour emergency care center in west Houston. Memorial Village Emergency Room was designed to provide compassionate, comprehensive, VIP-style emergency care. They provide comfortable furniture, easily accessible charging stations, large flat screen TV’s, a coffee bar and refreshments; all to ensure an experience that is comforting and inviting. Most importantly, the facility has board-certified physicians on staff, allowing for top-tier care around the clock. Memorial Village ER came to Adit seeking expand their online presence with a desire to dominate their local community as the to-go emergency healthcare provider.

MARKETING

Goal: To dominate the area of West Houston, wanted aggressive visibility to assure that as many potential patients knew about the ER as possible

PPC: We first targeted all local searches in relation to Memorial City, emergency rooms (ERs), hospitals, etc. Our objective was to first learn what patients in the area are searching when they look for an ER. We tracked who would actually convert by looking at how many of these people checked in on the website, called, and/or checked out the location.

SEO: Once we learned which keywords were converting best, we started an SEO campaign to rank Memorial Village ER on these keywords. We target the best performing nearby zip codes and the best performing service keywords.

Results: Memorial Village ER books more than 100 emergency patients monthly from our online efforts!

CREATIVE

Memorial Village wanted their website to go from 90s to New Age, beginning with their logo. They wanted to appeal to families and wanted to incorporate their initials MV. Their logo is now a well-known symbol in their local community. We were also able to use the MV initials in other aspects of the web design to give a clean, modern, branded look.

Memorial Village ER