Digital marketing has quickly become the backbone of all successful businesses today. Dental practices are no different. One edge that dentists today have against their competition is that many of their competitors have been slow to make changes and slow to adapt to the new digital wave of marketing.
Just a few decades ago, running a successful practice was as simple as buying one from a retiring dentist, who was likely the only dentist in the area. Back then, you’d be set for life! In today’s modern age, however, things aren’t that simple. The number of competing dentists has more than doubled since then, and marketing is the best way to gain an edge and succeed where others fail.
The economy can be difficult to ride; there will be winners, and there will be losers. Put your dental practice on the winning side by tapping into the limitless market of the internet!
But just how does digital marketing for your dental practice stack up against traditional marketing?
Consider some traditional marketing strategies for dental practices that have been used throughout the years:
Before digital marketing emerged as the powerhouse that it is today, Yellow Pages advertisements could have been enough. Today, though, most people throw their Yellow Pages away and turn to the internet to search for things they need.
Radio and television commercials seem good in theory as well, but they lack in one very important area that digital marketing excels: audience targeting.
In a mass commercial aired on the television or radio, you are broadcasting to a general audience that may or may not need a dentist. They most likely either have a dentist already or are simply not searching for one.
Now, let’s compare this to digital marketing. No other type of marketing excels at targeting niche audiences as digital marketing. You can target a user’s age, gender, and even interests. Your advertisements can be tailored for people who are most likely to be interested in your services and convert into a client.
The benefits of digital marketing for your dental practice can be enormous. Let’s dive into just a few areas of benefits that you might not have fully expected or understood.
Some aspects of digital marketing can require a large investment upfront. Common advertising choices include pay-per-click (PPC) and AdWords. Both of these can be pricey, but when it comes to their return on investment (ROI), they can’t be beat.
When it comes to marketing online, taking the social route can be highly-effective, depending on how you use it. Post a video to Facebook, Instagram, Twitter, or YouTube to get free advertisement. You can also run paid campaigns on these platforms to advertise a new promotion or your practice’s services. With so many people using social media for information, this is a great way to get noticed and build your practice’s brand recognition.
The best way to generate repeat clients and make more sales in any niche is through search engine optimization (SEO). Running a blog, posting about your business on other already-established blogs, and utilizing social media for your business, all increase your SEO effectiveness. This will rank your Dental practice higher on search engines. When a potential client types in the phrase “dentist near me”, you’ll be there!
The upside of this is hard to miss.
Email marketing really is as simple as it sounds. If you can collect the email addresses of potential clients, you can create an audience that is more likely to visit your practice than anyone you could reach utilizing traditional print advertisements. Don’t waste your time chasing after the wind when digital marketing for your dental practice is easier than you would think. Not to mention it is far more effective.
Running a dental practice likely soaks up the majority of your time. It can be hard to bear down and focus on any form of advertisement. One complete solution to this problem is to outsource your digital marketing strategy to us! We can take care of all aspects of digital marketing for you.
We will rank your practice higher in search engines, write your blogs, spread awareness of your business on social media, as well as in other online high-traffic areas. We are experts at assisting dental practices in rising well above their competition. Give us a call today!
Josh has made a career working with large DSO organizations and leveraging his extensive sales experience to build partnerships with influential doctors and organizations within the dental industry. He travels the US as an expert guest speaker in medical seminars teaching doctors how to streamline their practices with the latest technology.
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