27 June 2017

5 Reasons Why Online Reviews Are Important for Your Business

5 Reasons Why Online Reviews Are Important for Your Business

In today’s technology driven society, a company’s online presence is more important than ever. But how do you make your business stand out from the rest? Online reviews can have a big impact on whether a potential customer chooses your business over another one. Along with the optimization value for search engine rankings, studies have shown customers choose businesses with reviews more often than those without. Wondering other benefits of encouraging online customer reviews? Take a look at these 5 reasons:

  • Improves Online Visibility

    There are many factors to online reviews that can increase your business's online visibility. Search engine’s frequently display businesses with more reviews than their competition. Meaning the difference between you ranking and not ranking could come down to a few reviews. Reviews typically contain keywords important to your overall SEO and can also boost relevancy in search engines. Off-site visibility is also very important to a business, review sites such as Yelp, Facebook and Google can rank in organic search results, increasing your likelihood to be found.

  • Increases Sales

    Online reviews can directly impact your online visibility, increases the likelihood your business will make a sale. Recent marketing studies have also shown that customers tend to trust online reviews as much as a personal reference. Your online reviews can provide the information a potential customer needs to convert them to a new customer.

  • Understand What Customers Really Want

    If you take the time to read and understand what your customers are saying about your business online you can make adjustments to various things such as advertising, inventory or even customer service techniques. These reviews can let you know whether your business is going a good job or could use some work. Be sure to listen to customer reviews and address any issues they may point out.

  • Increases Customers Trust

    According to recent marketing surveys, most customers say that online positive reviews actually make them trust a business more. Encouraging current customers to leave a review about their experience with your business can directly increase your business's credibility to future customers.

  • Free Marketing

    We discussed the benefits online reviews can have on your online visibility, increasing your sites organic search result ranking as well as increasing the likelihood you rank off-site as well. These reviews can be seen on other sites, driving traffic directly to your site. Once online reviews are online they stay, offering marketing that will never go away.

    These are just a few of the benefits online reviews can have for your local business. If you have anymore questions regarding online reviews or internet marketing, contact Adit today and learn about how we can manage your online reviews and internet marketing!

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Ali Jhaver

Ali Jhaver

CEO

After spending 10 years helping dentists grow their practices, Ali witnessed the time and money dentists were wasting on outdated, fragmented technology that negatively impacted sustainable growth and the overall patient experience. So he developed Adit - a user-friendly SaaS platform that centralizes everything a practice needs to operate and simplifies the business of dentistry so doctors can get back to the medicine.

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Offer ends December 4, 2022, and is limited to prospective customers who participate in a Adit services demonstration and are actively employed by a dental practice. by May 31, 2022. No purchase of Adit services is required. The $50 Amazon gift card will be emailed to the company participating in the demo within 4 weeks of completion of the demo. Offer may not be combined with any other offers and is limited to one (1) gift card per office. Offer is not available to current customers or to prospective customers or individuals that have participated in a Adit demo during the prior six (6) months. Recipient is responsible for all taxes and fees associated with receipt and/or use of the gift card as well as reporting the receipt of the gift card as required under applicable federal and state laws. Adit is not responsible for and will not replace the gift card if it is lost or damaged, is not used within any applicable timeframe, or is misused by the recipient. Adit is not responsible for any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from the recipient’s participation in the promotion or receipt or use of the gift card. Recipient agrees to indemnify, defend and hold harmless Adit from and against any and all claims, expenses, and liabilities (including reasonable attorney’s fees) arising out of or relating to a recipient’s participation in the promotion and/or recipient’s acceptance, use or misuse of the gift card. This offer is sponsored by Adit Communications, Inc. and is in no way sponsored, endorsed or administered by, or associated with Amazon.

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