When it comes to online business, reputation has become a vital part of obtaining new customers. Did you know most online shoppers check reviews before converting? What do your reviews say about your business? If you aren’t sure of what is being said about your company online, it may be time to start investing in online reputation management. Whether you decide on a using digital marketing agency or doing it yourself, either way, it should be highly important.
For those of you thinking “I’ll just opt out of reviews,” unfortunately, this isn’t possible. So instead of hiding from what everyone has to say, get proactive!
Create Your Online Presence
As we stated before, opting out of reviews and other sites is not quite possible. Even if you don’t have a Facebook business page, just a conversation about your business online can show up in search results. Be sure to be active on any sites that are relevant to your business. Facebook, Google+ and Twitter are always essential; other more niche websites may be used depending on your business. Instagram, Pinterest, and LinkedIn can all have benefits depending on the type of business you are running.
Listen to Your Customers
What your customers have to say online can say a lot about your business, and you should be listening to it. Although customers on occasion do fly off the wall and leave scathing reviews that may not be 100% accurate, often they are pointing out a legitimate problem. Instead of taking offense, use the information to better your business. Are the reviews about your employees? Products? Services? Take note and initiate change within your business.
Being online, unfortunately, isn’t enough in this digital day-and-age; businesses must remain proactive online. You should be building an audience online and interacting with these customers. If you receive a negative review, be sure to reach out the customer to establish what your business can do to make it right.
Don’t have time to manage your online reputation? With Adit’s digital marketing services we can take care of your online reputation while you stick to what you do best—running your business.